Just Play has signed a deal to become the global master toy partner for Dr. Seuss Enterprises.

The multi-year partnership spans a broad portfolio of Dr. Seuss stories and characters, including the Grinch and a line inspired by the upcoming The Cat in the Hat film.

The collection will span plush and collectible figures, to arts & crafts and more.

“Dr. Seuss’ imaginative characters and stories have delighted generations, and we’re incredibly excited to bring that magic to life through play,” said Jess Richardson, Senior Vice President, Global Licensing and New Business Development at Just Play.

“With the upcoming The Cat in the Hat theatrical feature film, we have an incredible opportunity to connect with longtime fans and to engage a new generation through imaginative and collectible play.”

Jimeka Broussard, Senior Director of Global Licensing & Sales at Dr. Seuss Enterprises, added: “Dr. Seuss stories remind us that imagination can take you anywhere, and we’re thrilled to partner with the team at Just Play who share our passion for storytelling and creativity.

“This collaboration opens the door to new types of play experiences, bringing beloved Dr. Seuss characters to life in more ways that spark joy in new and innovative ways.”

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