Bucket Listers has teamed up with Hasbro to bring a Candy Land Café to San Digeo in July.

The Candy Land Café pop-up will run for a limited time from July 9th and will boast immersive sets, interactive moments and a themed menu – including items like rainbow burgers, chocolate BBQ sliders and a shareable Chocolate River fondue experience.

“Bucket Listers is thrilled to work with Hasbro to bring Candy Land to life in a way fans have never experienced before,” said Derek Berry, President of Experiences at Bucket Listers.

“This is more than a café – it’s a full journey through one of the most popular games of all time. San Diego was the perfect place for it to make its debut this summer.”

Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro, added: “At Hasbro, we’re always looking for new ways to bring our brands to life beyond the game board. Candy Land Café transforms a timeless favourite into a multi-sensory experience, inviting fans to explore, engage, and play in a way that feels immersive, joyful, and entirely new, while staying true to the magic of the original game.”

Tickets for the restaurant will be available exclusively through Bucket Listers. Follow San Diego Bucket List for more details.

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The world’s first Monopoly Steakhouse has opened in Mexico, courtesy of a partnership between Timeless Brands and Hasbro.

Located in Plaza Áuriga within the city of San Pedro Garza García, the restaurant fuses ‘the elegance of a classic steakhouse with the creativity, humour and distinctive and luxurious aesthetic of the Monopoly universe’.

“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.

“We aim to reinterpret the classic steakhouse with a contemporary approach – focused on excellence in food, mixology, and service – within an atmosphere that celebrates the legacy of the world’s most famous board game.”

Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro, added: “Monopoly is one of the most recognisable and celebrated brands in the world, and Monopoly Steakhouse is a great example of how we’re expanding the experience beyond the board.

“Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar – a destination where fans can step into the world of Monopoly, enjoy an exceptional meal, and make lasting memories.”

The restaurant also boasts a signature bar, live music and a retail boutique offering bespoke Monopoly merchandise.

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Dream Cars Automóveis e Eventos, under license from Hasbro, is set to launch a Transformers attraction in Brazil later this year.

Scheduled to open in Q4 2026, the attraction promises ‘immersive design, cutting-edge technology and thematic environments.’

“Transformers has always been about epic worlds, bold storytelling and bringing fans into the action,” said Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro.

“What excites us about this collaboration with Dream Cars Automóveis e Eventos is the opportunity to bring that energy to life through a fixed attraction in Brazil, creating an immersive destination where fans and families can connect with the Transformers universe in a whole new way.”

Gustavo Mandelli and Eduardo Sonda of Dream Cars Automóveis e Eventos added: “Hosting the first fixed Transformers attraction in Brazil is a dream come true. This project reflects our dedication to delivering world-class experiences and positions Gramado as a must-visit destination for Transformers fans and families.”

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Timeless Brands has teamed up with Hasbro to develop and launch a Monopoly Steakhouse restaurant in Mexico.

Set to open in early 2026 in Plaza Áuriga, within the city of San Pedro Garza García, the restaurant will offer a high-end culinary experience that fuses ‘the elegance of a classic steakhouse with the creativity, humour and luxurious aesthetic of the Monopoly universe’.

“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.

“We aim to reinterpret the classic steakhouse with a contemporary approach – focused on excellence in food, mixology, and service – within an atmosphere that celebrates the legacy of the world’s most famous board game.”

Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro, added: “Monopoly is one of the most recognisable and celebrated brands in the world, and Monopoly Steakhouse is a great example of how we’re expanding the experience beyond the board.

“Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar – a destination where fans can step into the world of Monopoly, enjoy an exceptional meal and make lasting memories. It’s imaginative, premium, and perfectly captures the spirit of play that defines Hasbro’s Global Experiences portfolio.”

The restaurant will also feature a signature bar with exclusive themed cocktails, live music and a retail boutique offering bespoke and officially licensed Monopoly merchandise.

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A Hasbro Hub London pop-up shop is opening in London’s Piccadilly Circus on Saturday, August 16th.

The limited-time retail experience will feature characters, products and experiences from across Hasbro’s expansive portfolio, including D&D, Furby, Littlest Pet Shop, Peppa Pig, Transformers and more.

Spanning over 3,000 square feet across two floors, Hasbro Hub London is located at Below the Lights and operated by Event Merchandising, the team behind the Transformers and Peppa Pig stores at Battersea Power Station.

“Hasbro Hub London is a celebration of play, storytelling, and fandom – right in the heart of one of the world’s most iconic cities,” said Matt Proulx, SVP, Global Experiences, Partnerships & Music at Hasbro.

“Whether you’re embarking on an epic adventure with Dungeons & Dragons, jumping in muddy puddles with Peppa Pig, or hunting for exclusive Transformers collectibles, there’s something here for every generation of fan. This is Hasbro like you’ve never experienced it before.”

Location & Hours

Hasbro Hub London
Below the Lights, Piccadilly Circus, London W1D 7ET
       • Opens Saturday, August 16th, 2025

       • Hours
       • Monday-Saturday: 10am-10pm
       • Sunday: 12-6pm

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The Denver Center for the Performing Arts Off-Center and The Path Entertainment Group have teamed up to bring Monopoly Lifesized to Denver.

Following a three-year run in London, Monopoly Lifesized will open in October in DCPA Off-Center’s temporary resident building in Broadway Park.

Monopoly Lifesized: Travel Edition is a 60-minute experience based on the classic Hasbro game. Teams roll the dice and navigate a giant Monopoly board, guided by two human tokens, while competing in escape room style challenges to buy property and win the game.

“We are excited to partner with DCPA Off-Center to premiere the newest location for Monopoly Lifesized in the US,” said David Hutchinson, CEO of The Path Entertainment Group.

“Since we opened our first site in London 2021, audiences have been raving about Monopoly Lifesized – with over a quarter of a million guests having enjoyed the experience in the UK. We have since expanded into the Middle East, and I am now thrilled to be expanding the joy and love for the beloved board game by launching the US debut Monopoly Lifesized: Travel Edition in Denver, a destination that has a passion for interactive experiences.

“The Path Entertainment Group are dedicated to bringing our quality immersive experiences to audiences globally, and I couldn’t be more delighted to be working with the amazing team at the Denver Center for the Performing Arts to be the first partner to launch our touring Travel Edition for a limited run in the city.”

Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro, added: “This exciting venture brings the beloved board game to life on a grand scale, offering participants an immersive experience like no other.

“As the tour rolls out across the US, we invite everyone to join us in celebrating the timeless fun and strategic gameplay of the world’s favourite family game.”

For more information, visit denvercenter.org/monopoly.

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American Dream will open The Gameroom Powered by Hasbro later this month – an entertainment centre boasting arcade games, attractions, retail and dining themed around Hasbro IP.

The 41,500 square-foot entertainment centre will host a G.I. Joe Battle Station laser tag experience, as well as a nine-course Ultimate Rollergames area, boasting lanes inspired by brands like Candy Land, Battleship and Monopoly. tech-infused game lanes.

There’ll also be a Candy Land Shake Bar, a themed arcade and a restaurant services dishes and drinks inspired by Hasbro games.

“We are ecstatic to bring iconic Hasbro brands to life through this interactive family-friendly facility at American Dream,” said Bryan Gaus, Senior Vice President and General Manager of American Dream.

“This is a can’t-miss destination, captivating guests of all ages with an unforgettable experience where nostalgia meets joy.”

Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro, added: “Hasbro has a rich 100-year legacy of creating magic through play with an iconic portfolio of beloved brands. At the end of the day, we’re in the business of play, and we strive to deliver gaming experiences that are fun to play, fun to watch and fun to share for our multi-generational fanbase. That’s exactly what we’ve created with The Gameroom.

“Whether it’s a round of laser tag at the G.I. JOE Battle Station for adrenaline-pumping fun or a delicious meal and drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom. We look forward to welcoming guests for a day of fun, connection and play when doors open this month!”

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Kingsmen Xperience, Inc – under license by Hasbro, with its strategic partner Bright Play – is opening the first Planet Playskool family entertainment centre at Westfield Garden State Plaza in Paramus, New Jersey.

Opening on June 13th, the 20,000 square-foot entertainment destination boasts immersive play areas and interactive activity zones, including a real-life version of Hasbro’s Mouse Trap game and a Play-Doh Imagination Station.

Other attractions include a Transformers Autobot Ark, a Spirograph Art Studio and a Easy Bake Cafe.

“We are elated to launch the first in the world debut of Planet Playskool at Garden State Plaza”, said Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, Inc.

“Having our first U.S. permanent family entertainment centre with these iconic Hasbro brands at one of the most popular malls in the country is a labour of love that we hope families and kids will enjoy and engage with for years to come.”

Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – added: “At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families.

“Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active. Visitors can express their unique selves through creative projects at the Play-Doh Imagination Station and get hands-on at Tinkertoy Town with construction activities, plus so much more.

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience.”

For more about Planet Playskool, head to www.PlanetPlayskool.com.

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Hasbro has teamed up with Secret Location to launch a Lite-Brite experience in Las Vegas.

Lite-Brite: Worlds of Wonder is based at Illuminarium Las Vegas and opens on June 5th. The 60-minute experience sees guests step into three imaginative worlds filled with thousands of interactive lights, exploring a magical ocean, dinosaur-filled forests and a futuristic sci-fi city.

“For more than 50 years, Lite-Brite has sparked creativity, lit up imagination and inspired countless works of art,” said Matt Proulx, Senior Vice President Experiences, Partnerships and Music at Hasbro.

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations.”

Alan Greenberg, CEO of Illuminarium Experiences, added: “We’re excited to be the first entertainment complex to launch the Lite Brite: Worlds of Wonders experience.

“This new experience will bring back the amazing memories of play and we are excited to offer it in our state-of-the-art facilities.”

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Following launches in the US and UK, NERF Action Xperience centres are set to open in China.

Kingsmen Xperience and Max-Matching Entertainments have partnered with Hasbro on the project, with the first NERF Action Xperience centre opening in Beijing in 2025.

Centres will range in size from 1,500 m2 to 4,500m2, and will boast blaster battle zones, sports challenges, an obstacle course, food and beverage areas and a retail store.

“For nearly 55-years, NERF has grown from a toy brand to a true social, active play lifestyle with a passionate global following and footprint across more than 25 diverse categories,” said Matt Proulx, Vice President, Global Experiences, Partnerships and Music at Hasbro.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans. Following excitement for NERF Action Xperience centres in the US and UK, we’re eager to expand our reach with Kingsmen Xperience and Max-Matching Entertainments and bring adrenaline-packed experiences and dynamic gaming to our fans in China.”

Owen Zhao, President of Max-Matching Entertainments, added: “China is one of the world’s fastest growing markets for family entertainment products. There has been a growing demand for world-class leisure and entertainment experiences and destinations by families and young travelers. Our strategic partnership with Kingsmen Xperience will introduce a line-up of adrenaline-pumping adventures, taking the NERF Action Xperience to a new level in China.”

Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, continued: “The strategic partnership with Max-Matching Entertainments is a perfect complement to our core skill sets and represents our continued commitment to expand the NERF Action Xperience throughout China and Asia-Pacific.”

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