Jazwares has signed to become the exclusive global master toy partner for Miraculous – Tales of Ladybuy & Cat Noir.

Under the terms of the multi-year agreement, Jazwares will develop action figures, fashion dolls, role play, plush, vehicles, collectibles, playsets and seasonal items. The first product line is slated to debut in Spring 2027.

“Miraculous, celebrating its 10th anniversary this year, has grown into a multigenerational global fandom driven by its empowering themes, dynamic superhero storytelling, and unmistakable Parisian style,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp.

“Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise – its most ambitious chapter yet.”

Judd Karofsky, Jazwares’ Executive Vice President of Licensing, added: “With an expanded slate of content coming over the next several years, we couldn’t be more excited to bring our distinctive design innovation and fan-first approach to Miraculous, one of the most beloved modern superhero brands.”

Jeremy Padawer, Chief Brand Officer at Jazwares, said: “At Jazwares, we create toy universes that connect deeply with audiences – from imaginative play to premium collectibles – and Miraculous provides the perfect canvas to expand that world. Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation and epic adventure.”

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Miraculous Corp and Playmobil have teamed up for a second wave of Miraculous playsets.

Landing on June 27th are six new sets, including a French Bakery, Paris Scooter Ride and Ladybug and Cat Noir Wedding Dream.

“The new Playmobil playsets are a perfect tribute to the storytelling and imagination that define the Miraculous brand,“ said Luca Bonecchi, VP of Licensing for Europe at Miraculous Corp.

“They expand the world fans love while offering all-new adventures to explore. With this new collection, Playmobil has done it again, capturing the heart and spirit of the brand in a way that’s both creative and inspiring for kids everywhere.”

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Playmates Toys is celebrating 10 years of Miraculous with a limited-edition Miraculous Ladybug 10th Anniversary Collector Doll.

Standing 10.5 inches tall, the doll sees Ladybug in a shimmering costume, with knee-high boots and a detachable cape. Also included is Ladybug’s Yo-Yo, as well as her ancient grimoire book. A doll stand is included for display.

The Miraculous Ladybug 10th Anniversary Limited-Edition Collector Doll will be available from this summer.

“For the past decade, the Miraculous animated series, created by Thomas Astruc, Nathanaël Bronn and Jeremy Zag has inspired fans of all ages with its message of bravery, teamwork and self-discovery,” said Lisa K. Foster, SVP Consumer Products North America and Global Toy & Publishing Strategy at Miraculous Corp.

“This 10th Anniversary Miraculous Ladybug Limited-Edition Collector Doll is meticulously designed to honour her journey and the millions of fans who have supported her along the way. Together with Playmates Toys, we are delighted to continue bringing the magic of Miraculous to life with innovative, high-quality toys that spark the imagination of children everywhere.”

Georgia Manolas Walker, Vice President of Marketing at Playmates Toys, added: “We designed the limited-edition anniversary doll with intention to highlight the defining details of this iconic heroine. The brand is stronger than it’s ever been, and the 10th anniversary year is sure to be Miraculous!”

In addition to the anniversary collector doll, Playmates Toys is expanding the Miraculous Ladybug line with new releases for Spring and Fall. These include Miraculous Ladybug Shake Surprise, Miraculous Box Stack Shack Surprise and Miraculous Ladybug Hero Switch Dolls.

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