Funko has debuted its new Snapsies toy line.

With Snapsies, each snap creates a custom character, and the patent pending snap-and-match technology allows kids to add an extra layer of personalisation to characters including rock star unicorn Jett, super-athletic mountain goat Billie and baking hedgehog Boe.

To support the new line, Funko has created a touchscreen-display retail machine that lets kids immerse themselves in the world of Snapsies through video shorts created by Funko Animation Studios. From the machine, a toy capsule is dispensed for instant ‘unwrap, snap, and play’.

“Funko is taking our experience in pop culture and entertainment licensed merchandise and bringing it to the toy aisle with an innovative delivery system and product line that will engage kids and increase dwell time at retail,” said Brian Mariotti, Chief Executive Officer at Funko.

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