Spin Master is teaming up with The Tetris Company on a new range of Tetris-inspired puzzles and games.

The partnership – facilitated by global licensing agency IMG – will span board games, puzzles, cards, and more. The first wave of products will launch globally in Fall 2025.

“Tetris has a massive following and a storied legacy of stimulating minds around the world,” said Adam Hyman, VP Marketing and Global Business Team Lead for Games & Outdoor at Spin Master.

“We are excited to infuse Spin Master’s signature innovation into a line of physical puzzles and games inspired by this iconic video game delivering new twists on the classic challenge of Tetris.”

Maya Rogers, CEO of Tetris, added: “We are delighted to work with Spin Master to further extend the Tetris brand into a new realm of interactive play.

“Tetris has always been about challenging the mind and sparking joy, and now, through this agreement, we’re taking that experience beyond the screen and into homes around the world. We look forward to seeing how fans of all ages will connect with the Tetris-inspired puzzles and games, and we are excited about the future this collaboration promises.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post Spin Master to launch Tetris games and puzzles in 2025 appeared first on Mojo Nation.

Spin Master has signed a multi-year licensing deal with Feld Entertainment to become the global master toy licensee for Supercross.

“We’re starting off the new year with the first ever Supercross toy line, recreating the adrenaline and excitement of the popular live events at home, introducing play opportunities never before seen in Supercross license history,” said Adam Hyman, Spin Master’s Vice President of Marketing.

“The line delivers a new way for fans to engage with Supercross bikes and their esteemed riders – and this is just the beginning with further product innovation and new price points in the pipeline for Fall 2021.”

The initial range includes Supercross 1:24 Diecast Bikes with Riders, which sees kids grip a race ring on the back of the rider to manoeuvre the bike, allowing for stunt recreations. Elsewhere, Spin is launching 1:10 Scale Supercross Collectors Bikes featuring detailed sculpts, realistic graphics, working rear suspension and metal diecast motors.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post Supercross lands in the toy aisle with Spin Master appeared first on Mojo Nation.