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		<title>AMIGO joins Mojo Pitch 2026</title>
		<link>https://www.mojo-nation.com/amigo-joins-mojo-pitch-2026/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=amigo-joins-mojo-pitch-2026</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 07 May 2026 10:56:40 +0000</pubDate>
				<category><![CDATA[Play Creators Festival]]></category>
		<category><![CDATA[Alessandro Montingelli]]></category>
		<category><![CDATA[Amigo]]></category>
		<category><![CDATA[Mojo Pitch]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=107625</guid>

					<description><![CDATA[<p>"It is always fascinating to see how creators combine simple materials and simple rules to create something magical," said Alessandro Montingelli, Game Development at AMIGO Spiel + Freizeit GmbH.</p>
<p>The post <a href="https://www.mojo-nation.com/amigo-joins-mojo-pitch-2026/">AMIGO joins Mojo Pitch 2026</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-107626" src="https://www.mojo-nation.com/files/2026/05/amigo.jpg" alt="AMIGO, Play Creators Festival, Mojo Pitch, Alessandro Montingelli" width="700" height="400" srcset="https://www.mojo-nation.com/files/2026/05/amigo.jpg 700w, https://www.mojo-nation.com/files/2026/05/amigo-300x171.jpg 300w, https://www.mojo-nation.com/files/2026/05/amigo-350x200.jpg 350w, https://www.mojo-nation.com/files/2026/05/amigo-25x13.jpg 25w, https://www.mojo-nation.com/files/2026/05/amigo-600x343.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Game designers will be able to pitch concepts to AMIGO at this year’s Mojo Pitch.</strong></p>
<p>Forming part of Mojo Nation’s annual Play Creators Festival, the live Mojo Pitch event will take place on Thursday, June 25th 2026 at London’s Stamford Bridge Stadium.</p>
<p>AMIGO will also be involved in the Virtual Mojo Pitch event, taking place digitally across July 14th, 15th and 16th 2026.</p>
<p>Both the live and virtual events will welcome inventors, invention studios and design agencies as they pitch new toy and game concepts to a range of companies, each on the lookout for new products.</p>
<p>&#8220;We at AMIGO are thrilled to be back at Mojo Pitch this year,&#8221; Alessandro Montingelli, Game Development at AMIGO Spiel + Freizeit GmbH.</p>
<p>&#8220;It is always fascinating to see how creators combine simple materials and simple rules to create something magical that brings people together and sparks joy.”</p>
<p>If you’re an inventor, invention house or design agency that would like book in a meeting with AMIGO at this year’s Mojo Pitch, email Mojo’s Billy Langsworthy on <a href="mailto:billy@mojo-nation.com">billy@mojo-nation.com</a>.</p>
<p>Or, if you’re a company that would like to join AMIGO in meeting with inventors at the event, please reach out to Mojo’s Adam Butler at <a href="mailto:adam@mojo-nation.com">adam@mojo-nation.com</a>.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/amigo-joins-mojo-pitch-2026/">AMIGO joins Mojo Pitch 2026</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<item>
		<title>“Selling games? Cover art is one of the most important parts.” says Amigo’s Alessandro Montingelli</title>
		<link>https://www.mojo-nation.com/selling-games-cover-art-is-one-of-the-most-important-parts-says-amigos-alessandro-montingelli/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=selling-games-cover-art-is-one-of-the-most-important-parts-says-amigos-alessandro-montingelli</link>
		
		<dc:creator><![CDATA[Deej Johnson]]></dc:creator>
		<pubDate>Mon, 16 Jun 2025 13:19:32 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Alessandro Montingelli]]></category>
		<category><![CDATA[Amigo]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=77186</guid>

					<description><![CDATA[<p>How important is cover art to a game? Alessandro Montingelli feels passionate on the matter…</p>
<p>The post <a href="https://www.mojo-nation.com/selling-games-cover-art-is-one-of-the-most-important-parts-says-amigos-alessandro-montingelli/">“Selling games? Cover art is one of the most important parts.” says Amigo’s Alessandro Montingelli</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img decoding="async" class="alignnone size-full wp-image-77189" src="https://www.mojo-nation.com/files/2025/06/image3-2.jpeg" alt="Alessandro Montingelli, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/06/image3-2.jpeg 700w, https://www.mojo-nation.com/files/2025/06/image3-2-300x171.jpeg 300w, https://www.mojo-nation.com/files/2025/06/image3-2-350x200.jpeg 350w, https://www.mojo-nation.com/files/2025/06/image3-2-25x13.jpeg 25w, https://www.mojo-nation.com/files/2025/06/image3-2-600x343.jpeg 600w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p>Alessandro, welcome back. We spoke earlier in the year about how you like people to pitch ideas to you at Amigo. People can read that <a href="https://www.mojo-nation.com/alessandro-montingelli-reveals-the-best-way-to-pitch-to-him-and-what-amigo-looks-for-in-ideas/">here</a>. I also wanted to discuss, however briefly, your thoughts on game packaging. It’s something about which you feel passionately?</strong><br />
Yes, definitely! I think cover art is one of the most important parts of a game when you’re selling it. At Amigo, we take cover art very seriously. When board gamers walk into a store, they usually have a clear idea of what they want to buy. Maybe they’ve played a game at a friend’s house, or heard about it from a fellow gamer, or seen it online…</p>
<p><strong>Right. Watched a review show or seen it advertised…</strong><br />
Exactly. They might even have seen it at a game fair. So board gamers tend to know something about the game before they buy. For Amigo, however, we’re more interested in families that walk into a store. They probably don’t know the words ‘set-collection’ or ‘worker placement’… They’re just looking for a fun, easy-to-learn game that everyone in the family can enjoy at home or at the beach or on vacation.</p>
<p>So they’re not shopping with product knowledge; they’re just looking for something that they hope will be fun. And that means that the way the game cover looks becomes extremely important. Even before they pick up the box, we want them to see the cover and immediately be curious. We want them to think, ‘That looks interesting’ or ‘That looks cool’ or ‘That looks cute’. Ideally, the customer will think, ‘That’s exactly what I’m looking for!’ even if they have no idea what the game’s about… Maybe the kids will literally point and actually say, “Mum! Get that one with the cute beaver!” or whatever.</p>
<p><strong>That’s my kind of level! So the cover art in store is like the first part of a sales pitch…</strong><br />
Exactly. And in the same way that game designers shouldn’t waste their shot when they give a sales pitch, we shouldn’t waste our shot in the store! When someone walks by, we have only a moment to grab their attention. That’s what the right cover art does; it starts to sell something to people in the right way and right away! I’ve learned in my product-design studies just how important that first impression is.</p>
<p><strong>And that’s worth mentioning, isn’t it? That you’ve done enough sales to have some insight?</strong><br />
I think that I’m pretty good when it comes to selling things to people. It’s definitely a skill you can learn – and I continue to learn every day. If you can sell well, you can sell people anything – but I only want to sell things that I’m sure will bring value to the people who buy. I want them to enjoy the entire experience: from purchasing the game and opening it up to learning it and playing it. Cover art plays a big role in the overall enjoyment and so does the overall aesthetic of the game. I’d say titles like Everdell sell well partly because of the art – which is not to downplay the mechanics of the game. Everything hits the right spot.</p>
<p><strong>Fantastic&#8230; I’ll put a picture of Everdell in here so people know what we’re talking about. Sounds like we’re on the same page, though: I often say the front of the box should grab attention, the back should sell the game and the rules should explain it. I’m curious then, Alessandro: do you have input into this at Amigo?</strong><br />
I do have some input at Amigo. As game developers, we’re in charge of the entire project management. We’re the people talking to the illustrator, and the conduit between the illustrator and the graphics department. So there’s a lot of information going back-and-forth; a lot of opinions flowing into one bowl! That’s where balance becomes really important.</p>
<p>I say “balance” because every department has its own perspective of what the cover has to transport and be like. I do feel that publishers should consider how the art for a game is finalised. There has to be a reason behind it&#8230; It can’t just be random artwork thrown on a box; it has to support the game’s identity and purpose.</p>
<p><strong>Right! In fact, you might be interested to hear about something that Courtney Wood does that really intrigues me…</strong><br />
Courtney Wood?</p>
<p><strong>Sorry, Courtney Wood: Bubblegum Stuff&#8230; A gift company that does some interesting games. People can read interviews with Courtney <a href="https://www.mojo-nation.com/bubblegum-stuffs-courtney-wood-talks-gifts-games-trend-spotting/">here</a> and <a href="https://www.mojo-nation.com/my-mission-make-products-for-the-world-to-enjoy-courtney-wood-on-creating-bubblegum-stuff-game/">here</a>. Courtney sometimes has two or three game-packaging options on his stand. He’ll use a consumer show to canvas opinion and help him make a final decision!</strong><br />
Interesting! I find that approach to be quite innovative…</p>
<p><strong>Right?! I’ve got a lot of time for Courtney. And for you, Alessandro! Thanks for joining me for another chat.</strong><br />
My pleasure. Thanks for having me back.</p>
<p><strong>Not for the last time, I hope! Thanks again.</strong></p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/selling-games-cover-art-is-one-of-the-most-important-parts-says-amigos-alessandro-montingelli/">“Selling games? Cover art is one of the most important parts.” says Amigo’s Alessandro Montingelli</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<item>
		<title>Alessandro Montingelli reveals the best way to pitch to him… And what AMIGO looks for in ideas</title>
		<link>https://www.mojo-nation.com/alessandro-montingelli-reveals-the-best-way-to-pitch-to-him-and-what-amigo-looks-for-in-ideas/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=alessandro-montingelli-reveals-the-best-way-to-pitch-to-him-and-what-amigo-looks-for-in-ideas</link>
		
		<dc:creator><![CDATA[Deej Johnson]]></dc:creator>
		<pubDate>Tue, 20 May 2025 03:21:12 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Alessandro Montingelli]]></category>
		<category><![CDATA[Amigo]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=46269</guid>

					<description><![CDATA[<p>Sizzles, wishlists, pitching and going off lists: what Alessandro Montingelli wants for AMIGO.</p>
<p>The post <a href="https://www.mojo-nation.com/alessandro-montingelli-reveals-the-best-way-to-pitch-to-him-and-what-amigo-looks-for-in-ideas/">Alessandro Montingelli reveals the best way to pitch to him… And what AMIGO looks for in ideas</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img decoding="async" class="alignnone size-full wp-image-46270" src="https://www.mojo-nation.com/files/2025/05/image3-2.jpeg" alt="Alessandro Montingelli, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/05/image3-2.jpeg 700w, https://www.mojo-nation.com/files/2025/05/image3-2-300x171.jpeg 300w, https://www.mojo-nation.com/files/2025/05/image3-2-350x200.jpeg 350w, https://www.mojo-nation.com/files/2025/05/image3-2-25x13.jpeg 25w, https://www.mojo-nation.com/files/2025/05/image3-2-600x343.jpeg 600w" sizes="(max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>I’m not sure why we’ve not featured you in Mojo Nation interview before, Alessandro. I can only imagine it’s down to Billy’s incompetence…</strong><br />
Ha! No, Billy is amazing!</p>
<p><strong>Yes, well… People keep telling me that. You’re seeing a side of him that’s well hidden from me. For those that don’t know you, what is your name? And what’s your role at AMIGO?</strong><br />
My name is Alessandro Montingelli. I’m a game developer here at AMIGO – and have been now for a little over two years.</p>
<p><strong>Perfect! And what kind of games do you do at AMIGO?</strong><br />
At AMIGO, our DNA is about short, easy-to-learn card games – that’s our specialty. We focus on compact games that come in small boxes, are easy to take with you, simple to understand and grateful for families. Some notable titles of ours: Take 5, No Thanks, Halli Galli, Saboteur, Wizard… All those are classics. And every year, aim to create new classics here in our offices!</p>
<p><strong>But all simple, quick and easy-to-learn dice and card games… In that respect, how do you know when something is a good card game or a good dice game?</strong><br />
There’s a lot on the market in this category already of course, so the way I tend to think of it is this… We’re specifically looking for something with an innovative twist; something I’ve not seen before, or maybe not seen in that form&#8230;</p>
<p>I’m not necessarily talking about the craziest idea ever – just a little out of the ordinary. Most importantly, a game should encourage interaction and create fun moments between people. If that’s a given, I think you already have the basis for a great game. If it’s something in which everyone just focuses on themselves, that’s not an AMIGO game.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-46271" src="https://www.mojo-nation.com/files/2025/05/image4-1.jpeg" alt="Alessandro Montingelli, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/05/image4-1.jpeg 700w, https://www.mojo-nation.com/files/2025/05/image4-1-300x171.jpeg 300w, https://www.mojo-nation.com/files/2025/05/image4-1-350x200.jpeg 350w, https://www.mojo-nation.com/files/2025/05/image4-1-25x13.jpeg 25w, https://www.mojo-nation.com/files/2025/05/image4-1-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>You want a good deal of interaction – got it. Now, most years when I see you, you’re in a lovely big room at the end of the corridor at the Mojo Nation Pitch…</strong><br />
Yes. It’s the best room, I think! Do we get that through favouritism? Or because it’s alphabetical?</p>
<p><strong>Um… Well, put it this way: if Aardvark Games ever sign up, you’re going to see some changes! In any case, I’ve marched many an inventor in to see you… When that happens, is there a particular structure you like inventors to follow when they pitch?</strong><br />
Mmm. Interesting question. I haven’t thought of a specific way I like to be pitched to. However, I can obviously tell the difference between someone who pitches in a structured, logical way and knows what they’re talking about and people that come in and kind of make it up on the spot. There’s normally a huge difference between a game designer that presents their own baby that they’ve worked on for the past five years and, for example, an agent that has a bag full of games that are not theirs…</p>
<p><strong>Oh?</strong><br />
There are those – not necessarily at Mojo – that just read through the rules once, then take it out, and they’re like, “Oh, so there’s this game. It does things and – let me see… It also has a name.” Ha!</p>
<p><strong>Ha! I sincerely hope that’s NOT at Mojo! But I take your point…</strong><br />
Other times, people come in and ask, “Do you do party games?” or “Do you do war games?” After I say no, they’re like, “oh, damn!” You know? And then it’s a very short meeting. So sometimes it just doesn’t match, but – to go back to the question – I don’t think there’s a right way to pitch as such…</p>
<p><strong>No, but people should do their research…</strong><br />
Right. And then it can be anything… As long as the pitch is structured and understandable and short – because at your event, we only have 20 minutes. So don’t go all over the place! Get to what’s great about your game, and then we have a good pitch.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-46272" src="https://www.mojo-nation.com/files/2025/05/image5-1.jpeg" alt="Alessandro Montingelli, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/05/image5-1.jpeg 700w, https://www.mojo-nation.com/files/2025/05/image5-1-300x171.jpeg 300w, https://www.mojo-nation.com/files/2025/05/image5-1-350x200.jpeg 350w, https://www.mojo-nation.com/files/2025/05/image5-1-25x13.jpeg 25w, https://www.mojo-nation.com/files/2025/05/image5-1-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Perfect. And do you like a sizzle video? Or would you rather see games presented live?</strong><br />
Well… I’m a huge, huge fan of sizzles – but not in person! Because what sometimes happens is that someone walks in, flips an iPad open, clicks through four videos – and then that was the meeting! On the one hand, that might be more efficient than some other people, but – on the other hand – we could’ve done that with an email! Why fly all the way to the Mojo Pitch to sit in this beautiful, amazing room, sit on amazing chairs to meet amazing people just to look at an iPad?</p>
<p><strong>I hear you! Why meet in person if your pitch is impersonal?</strong><br />
That’s a great way to put it! Yes, absolutely. So yes, I do think there’s a little socialisation and emotion that you can’t transmit through a sizzle. You might also miss something in a sizzle, just in the moment… Whereas – with a personal pitch – you have the possibility, since we only make short games, to quickly play one or two rounds! Give us a feeling for it; touch the material, have a look at it in a proper way! A sizzle just doesn’t let you do that.</p>
<p><strong>It’s a little self selecting with you as well, I guess… If people have an idea that’s so complicated that they HAVE to pitch it by sizzle, they shouldn’t really be in your room pitching it.</strong><br />
Exactly. With all that said, I do like a sizzle! It has its place… I much prefer a sizzle to 36 pages of rules with no pictures. So maybe once people have pitched to me in person and made a connection and shown their games, and hopefully played a couple of rounds, it’s great to follow-up with a sizzle.</p>
<p><strong>I agree with absolutely everything you’ve just said! Before we move on, is there anything else we need to know about pitching to you?</strong><br />
Only that – if you’re new to it, I do think it helps to practice a little at home. But no…. Just take advantage of the fact that you’re there, you’re at an event, and you have the opportunity to talk to a publisher. Don’t waste it! I do worry when some new inventors show up – maybe with a great game – but they sell it so badly, or they don’t sell it at all. That’s a shame; it’s really losing out on an opportunity. I think that’s valuable feedback to give to people.</p>
<p><strong>And speaking of feedback, Alessandro, do you ever say, “I’d like to see this again, but maybe try this or that&#8230;”</strong><br />
Oh, absolutely. Of course, all this is from an AMIGO perspective. But I feel like 80% of my meetings are like that… The core idea is interesting, but it’s often buried behind 75,000 extra rules, parts or materials that overcomplicate it. You know, they include extravagant illustrations on the cards, or a dice tower made out of diamonds! All nice, but not what I’m looking for. I’m looking for that innovative core idea. Everything else comes in game development.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-46273" src="https://www.mojo-nation.com/files/2025/05/image6-1.jpeg" alt="Alessandro Montingelli, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/05/image6-1.jpeg 700w, https://www.mojo-nation.com/files/2025/05/image6-1-300x171.jpeg 300w, https://www.mojo-nation.com/files/2025/05/image6-1-350x200.jpeg 350w, https://www.mojo-nation.com/files/2025/05/image6-1-25x13.jpeg 25w, https://www.mojo-nation.com/files/2025/05/image6-1-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>Just the core concept for you!</strong><br />
Right. After I give feedback, people very often get back to me with – in my personal view – a better version of the game. We then go on to playtest. So it helps when designers listen to feedback to improve their game. But as I say, all this is from an AMIGO perspective. You take it to another room down the corridor, or to another event, and maybe it fits that publisher better. So maybe don’t just try to squeeze your game inside the AMIGO box if it really doesn’t fit.</p>
<p><strong>Fantastically useful, thank you. I would always urge people to read the wish lists but I do know some inventors want to try their luck! How did you come to be in the industry, Alessandro?</strong><br />
That’s a good question. I don’t know, to be honest, how I ended up here…</p>
<p><strong>Erm… Okay. What’s caused that? Head injury? Substance abuse?</strong><br />
Ha! No… But it was, at the same time, a gradual process and a very spontaneous decision.</p>
<p><strong>This is like a Dickens novel…</strong><br />
As a kid, I always liked to play board games. Monopoly, UNO and classics like that have always been part of my life… But even back then I sometimes started making the games better myself. I’d just sit in my room and redesign the Monopoly board in a certain way, say, or redesign some things to make them work better, you know? It was always, “Let’s fix this!” and “Let’s adjust that!”</p>
<p><strong>Ha! Not at all precocious! Ha!</strong><br />
Ha! So I was like that as a child… Later, I studied product and industrial design for my bachelor’s. That helped me because I’ve always been creative; that just fed my ability to invent things. As a product designer, you’re pretty much an inventor… So at one time I was designing yachts and cars and stuff like that. But then, as you probably know, you can try to go towards a certain direction in your courses instead of doing everything.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-46274" src="https://www.mojo-nation.com/files/2025/05/image7.jpeg" alt="Alessandro Montingelli, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/05/image7.jpeg 700w, https://www.mojo-nation.com/files/2025/05/image7-300x171.jpeg 300w, https://www.mojo-nation.com/files/2025/05/image7-350x200.jpeg 350w, https://www.mojo-nation.com/files/2025/05/image7-25x13.jpeg 25w, https://www.mojo-nation.com/files/2025/05/image7-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>You can specialise?</strong><br />
You can specialise. So I took a few courses; I did one with a little bit of video game design in it&#8230; There was also a bit of board game design! So I got interested in all that. When I did my Master’s – which was during COVID, unfortunately – it was in Innovation Design Management. But that was more about how companies are structured from the inside and how that can be improved&#8230;</p>
<p><strong>Strewth! Sounds like you had a narrow escape!</strong><br />
Ha! Yes! I was on a path to becoming a corporate – uh, what’s the word? When you work for McKinsey and Accenture, you become a… A…</p>
<p><strong>Drone?</strong><br />
…consultant!</p>
<p><strong>Oh! Ha! Well… Tom-are-toe, tom-a-toe!</strong><br />
Ha! Drone! No, a consultant. That’s what I meant! Ha! I even had a job lined up. But then I saw a job advertised at Ravensburger! That was for a year to ‘get into the game industry’; sort of like an internship. And I thought it sounded amazing because I’d known Ravensburger my whole life. It’d been part of my childhood…</p>
<p>So I just went for it, got it and I loved it. And I suddenly started playing more and more board games. Fortunately, I tend to understand games very quickly. I understand the workings behind them and how you can combine mechanics to make good board games better. After Ravensburger, I decided to stay in the industry and came to AMIGO.</p>
<p><strong>And yet you convey a sense of collectedness that suggests you’ve been at AMIGO forever! Alessandro, I’m sad to say we need to start wrapping it up! This has flown by, but what’s the most interesting object in your office or on your desk?</strong><br />
The most interesting object? Oh, I think it’s a Nerf gun!</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-46275" src="https://www.mojo-nation.com/files/2025/05/image8.jpeg" alt="Alessandro Montingelli, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2025/05/image8.jpeg 700w, https://www.mojo-nation.com/files/2025/05/image8-300x171.jpeg 300w, https://www.mojo-nation.com/files/2025/05/image8-350x200.jpeg 350w, https://www.mojo-nation.com/files/2025/05/image8-25x13.jpeg 25w, https://www.mojo-nation.com/files/2025/05/image8-600x343.jpeg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p><strong>Ah! Naturellement…</strong><br />
We all sit in our small, open office space here. We all like each other, we all talk to each other – but someone inevitably says something stupid at some point. When that happens… Well. You’ve got to shoot that person. Over the years, we have found it’s better to do it with a Nerf gun.</p>
<p><strong>Ha!</strong><br />
So yes, if you say something, stupid, you get four or five shots from your colleagues.</p>
<p><strong>Wow. Don’t suggest that to anyone else at Mojo… I’ll be black and blue all over! Alrighty… Thanks for making time for this, Allessandro – really interesting and great fun.</strong></p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/alessandro-montingelli-reveals-the-best-way-to-pitch-to-him-and-what-amigo-looks-for-in-ideas/">Alessandro Montingelli reveals the best way to pitch to him… And what AMIGO looks for in ideas</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>AMIGO to meet game inventors at Mojo Pitch 2025</title>
		<link>https://www.mojo-nation.com/amigo-to-meet-game-inventors-at-mojo-pitch-2025/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=amigo-to-meet-game-inventors-at-mojo-pitch-2025</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Sat, 14 Dec 2024 21:34:26 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Alessandro Montingelli]]></category>
		<category><![CDATA[Amigo]]></category>
		<category><![CDATA[Mojo Pitch]]></category>
		<category><![CDATA[Play Creators Festival]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=39417</guid>

					<description><![CDATA[<p>“We are thrilled to be back at the Play Creators Festival in 2025," said AMIGO's Alessandro Montingelli.</p>
<p>The post <a href="https://www.mojo-nation.com/amigo-to-meet-game-inventors-at-mojo-pitch-2025/">AMIGO to meet game inventors at Mojo Pitch 2025</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-39418" src="https://www.mojo-nation.com/files/2024/12/Amigo.jpg" alt="AMIGO, Play Creators Festival, Mojo Pitch, Alessandro Montingelli" width="700" height="400" srcset="https://www.mojo-nation.com/files/2024/12/Amigo.jpg 700w, https://www.mojo-nation.com/files/2024/12/Amigo-300x171.jpg 300w, https://www.mojo-nation.com/files/2024/12/Amigo-350x200.jpg 350w, https://www.mojo-nation.com/files/2024/12/Amigo-25x13.jpg 25w, https://www.mojo-nation.com/files/2024/12/Amigo-600x343.jpg 600w" sizes="auto, (max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Game inventors will be able to pitch concepts to AMIGO at next year’s Mojo Pitch.</strong></p>
<p>Forming part of Mojo Nation&#8217;s annual Play Creators Festival, the live Mojo Pitch event will take place on Thursday, June 26th 2025 at London’s Stamford Bridge Stadium.</p>
<p>AMIGO will also be involved in the Virtual Mojo Pitch event, taking place digitally across July 8th, 9th and 10th 2025.</p>
<p>Both the live and virtual events will welcome inventors, invention studios and design agencies as they pitch new toy and game concepts to a range of companies, each on the lookout for new products.</p>
<p>“We at AMIGO are thrilled to be back at the Play Creators Festival in 2025,&#8221; said AMIGO&#8217;s Alessandro Montingelli.</p>
<p>&#8220;It’s always exciting to meet with creative minds to discuss their latest ideas and we look forward to the opportunity to build connections and share our passion for games. A big thank you to the Mojo team for organising this great event!”</p>
<p>If you’re an inventor, invention house or design agency that would like book in a meeting with AMIGO at next year’s Mojo Pitch, email Mojo’s Billy Langsworthy on <a href="mailto:billy@mojo-nation.com">billy@mojo-nation.com</a>.</p>
<p>Or, if you&#8217;re a company that would like to join AMIGO in meeting with inventors at the event, please reach out to Mojo&#8217;s Adam Butler at <a href="mailto:adam@mojo-nation.com">adam@mojo-nation.com</a>.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/amigo-to-meet-game-inventors-at-mojo-pitch-2025/">AMIGO to meet game inventors at Mojo Pitch 2025</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>AMIGO joins Mojo Pitch 2024</title>
		<link>https://www.mojo-nation.com/amigo-joins-mojo-pitch-2024/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=amigo-joins-mojo-pitch-2024</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Wed, 07 Feb 2024 10:15:49 +0000</pubDate>
				<category><![CDATA[Play Creators Festival]]></category>
		<category><![CDATA[Alessandro Montingelli]]></category>
		<category><![CDATA[Amigo]]></category>
		<category><![CDATA[Mojo Pitch]]></category>
		<guid isPermaLink="false">https://mojo-nation.com/?p=35859</guid>

					<description><![CDATA[<p>“It’s an amazing opportunity for us to meet well-known game designers, as well as discovering new and creative talents,” said AMIGO’s Alessandro Montingelli.</p>
<p>The post <a href="https://www.mojo-nation.com/amigo-joins-mojo-pitch-2024/">AMIGO joins Mojo Pitch 2024</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-35861" src="https://mojo-nation.com/wp-content/uploads/2024/02/Amigo.jpg" alt="Amigo, Alessandro Montingelli, Mojo Pitch, Play Creators Festival" width="700" height="400" srcset="https://www.mojo-nation.com/files/2024/02/Amigo.jpg 700w, https://www.mojo-nation.com/files/2024/02/Amigo-600x343.jpg 600w, https://www.mojo-nation.com/files/2024/02/Amigo-300x171.jpg 300w, https://www.mojo-nation.com/files/2024/02/Amigo-350x200.jpg 350w, https://www.mojo-nation.com/files/2024/02/Amigo-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p>Game designers will be able to pitch concepts to AMIGO at this year’s Mojo Pitch.</strong></p>
<p>Forming part of this year’s Play Creators Festival, the live Mojo Pitch event will take place on Thursday, June 27th at London’s Stamford Bridge Stadium.</p>
<p>AMIGO will also be involved in the Virtual Mojo Pitch event, taking place digitally across July 9th, 10th and 11th.</p>
<p>Both the live and virtual Mojo Pitch events will welcome inventors, invention studios and design agencies as they pitch new toy and game concepts to a range of companies, each on the lookout for new products.</p>
<p>“AMIGO is delighted to be participating again at Mojo Pitch 2024,” said AMIGO’s Alessandro Montingelli.</p>
<p>“It’s an amazing opportunity for us to meet well-known game designers, as well as discovering new and creative talents. We want to say thank you to the Mojo team for the outstanding organisation last year – and we look forward to coming back in June!”</p>
<p>If you’re an inventor, invention house or design agency that would like book in a meeting with AMIGO at this year’s Mojo Pitch, email Mojo’s Billy Langsworthy on <a href="mailto:billy@mojo-nation.com">billy@mojo-nation.com</a>.</p>
<p>If you’re a company that would like to join AMIGO in meeting with inventors at the Mojo Pitch, email Mojo’s Adam Butler at <a href="mailto:adam@mojo-nation.com">adam@mojo-nation.com</a>. Please note we only have a few spots remaining and expect to be full quite soon.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/amigo-joins-mojo-pitch-2024/">AMIGO joins Mojo Pitch 2024</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>AMIGO joins Mojo Pitch 2023</title>
		<link>https://www.mojo-nation.com/amigo-joins-mojo-pitch-2023/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=amigo-joins-mojo-pitch-2023</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Thu, 16 Feb 2023 09:19:31 +0000</pubDate>
				<category><![CDATA[Play Creators Festival]]></category>
		<category><![CDATA[Amigo]]></category>
		<category><![CDATA[Anna-Lena Heid]]></category>
		<category><![CDATA[Mojo Pitch]]></category>
		<guid isPermaLink="false">https://mojo-nation.com/?p=27742</guid>

					<description><![CDATA[<p>“After two fantastic events, we are looking forward to our third participation in the Mojo Pitch,” said Anna-Lena Heid, Editor at AMIGO. </p>
<p>The post <a href="https://www.mojo-nation.com/amigo-joins-mojo-pitch-2023/">AMIGO joins Mojo Pitch 2023</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-27744" src="https://mojo-nation.com/wp-content/uploads/2023/02/Amigo.jpg" alt="AMIGO, Mojo Pitch, Play Creators Festival, Anna-Lena Heid" width="700" height="400" srcset="https://www.mojo-nation.com/files/2023/02/Amigo.jpg 700w, https://www.mojo-nation.com/files/2023/02/Amigo-600x343.jpg 600w, https://www.mojo-nation.com/files/2023/02/Amigo-300x171.jpg 300w, https://www.mojo-nation.com/files/2023/02/Amigo-350x200.jpg 350w, https://www.mojo-nation.com/files/2023/02/Amigo-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Game designers will be able to pitch concepts to AMIGO at this year’s Mojo Pitch.</strong></p>
<p>Forming part of this year’s Play Creators Festival, the live Mojo Pitch event will take place on Thursday, June 29th at London’s Stamford Bridge Stadium.</p>
<p>AMIGO will also be involved in the Virtual Mojo Pitch event, taking place digitally across July 11th, 12th and 13th.</p>
<p>Both the live and virtual Mojo Pitch events will welcome inventors, invention studios and design agencies as they pitch exciting new toy and game concepts to a range of companies, each on the lookout for new products.</p>
<p>“All good things come in threes &#8211; after two fantastic events, we are looking forward to our third participation in the Mojo Pitch to meeting familiar faces and many new people – and see lots of innovative and creative game ideas!” said Anna-Lena Heid, Editor at AMIGO.</p>
<p>If you’re a solo inventor, invention house or design agency that would like book in a meeting with AMIGO at this year’s Mojo Pitch, email Mojo’s Billy Langsworthy on <a href="mailto:billy@mojo-nation.com">billy@mojo-nation.com</a>.</p>
<p>If you’re a company that would like to join AMIGO in meeting with inventors at the Mojo Pitch, email Mojo’s Adam Butler at <a href="mailto:adam@mojo-nation.com">adam@mojo-nation.com</a>.</p>
<p>&#8211;</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/amigo-joins-mojo-pitch-2023/">AMIGO joins Mojo Pitch 2023</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<title>AMIGO’s Anna-Lena Heid reveals two things EVERY inventor should bring when they pitch to her…</title>
		<link>https://www.mojo-nation.com/amigos-anna-lena-heid-reveals-two-things-every-inventor-should-bring-when-they-pitch-to-her/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=amigos-anna-lena-heid-reveals-two-things-every-inventor-should-bring-when-they-pitch-to-her</link>
		
		<dc:creator><![CDATA[Deej Johnson]]></dc:creator>
		<pubDate>Tue, 26 Apr 2022 09:47:24 +0000</pubDate>
				<category><![CDATA[Play Creators Festival]]></category>
		<category><![CDATA[Amigo]]></category>
		<category><![CDATA[Anna-Lena Heid]]></category>
		<category><![CDATA[Deej Johnson]]></category>
		<guid isPermaLink="false">https://mojo-nation.com/?p=23555</guid>

					<description><![CDATA[<p>Anna-Lena Heid discusses what AMIGO looks for in a game… And how she likes to be pitched to!</p>
<p>The post <a href="https://www.mojo-nation.com/amigos-anna-lena-heid-reveals-two-things-every-inventor-should-bring-when-they-pitch-to-her/">AMIGO’s Anna-Lena Heid reveals two things EVERY inventor should bring when they pitch to her…</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23557" src="https://mojo-nation.com/wp-content/uploads/2022/04/1-13.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/1-13.jpg 700w, https://www.mojo-nation.com/files/2022/04/1-13-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/1-13-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/1-13-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/1-13-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Alrighty! Anna-Lena, Editor at AMIGO! I’m surprised we haven’t pulled out the chair for you before; thanks for joining us.</strong><br />
Thanks for having me, Deej!</p>
<p><strong>Let’s kick off gently… When you were growing up, what were your favourite toys and games?</strong><br />
Oh dear…</p>
<p><strong>Oh dear?! Now I’m worried! I saw that as an easy one!</strong><br />
Ha! The trouble is that I was enthusiastic about pretty much everything as a child. The fact that my mother worked in a shop for games, toys and school supplies at the time didn’t really help. So there was actually not ONE favourite game or toy.</p>
<p><strong>I see – too many options…</strong><br />
Right. It’s tough to choose, but there were a couple of highlights… When it comes to toys, my pride and joy in my early childhood was a DUPLO electric train that chugged around seemingly non-stop. I remember vividly, how the winding tracks and surreal brick-buildings have turned my room into a veritable obstacle course.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23559" src="https://mojo-nation.com/wp-content/uploads/2022/04/2-12.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/2-12.jpg 700w, https://www.mojo-nation.com/files/2022/04/2-12-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/2-12-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/2-12-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/2-12-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Lovely.</strong><br />
Regarding children’s games, I have fond memories of Max Mümmelmann and Clown, both Ravensburger. They’re the first games I can remember. They were followed a little later by my first AMIGO game, the classic and beloved Halli Galli. All of these are very worn out by now, but for nostalgic reasons I still have them!</p>
<p><strong>Fantastic. I’m always disappointed to hear people have fond memories of things but that they gave them away years ago. And how about now, Anna-Lena? What kind of things do you appreciate today?</strong><br />
Actually, it’s still the same: I don’t have one favourite game. It always depends on the situation, the group, and what I’m in the mood for. At the moment, I very much enjoy games in which I can ponder and puzzle.</p>
<p><strong>Can you give me an example?</strong><br />
Sure! I was very surprised by Voll verplant from Schmidt Spiele in this respect. I play that a lot at the moment. I really like Roll-and-Writes, or Flip-and-Writes, anyway&#8230; We’re also playing Calico by Flatout Games pretty often currently – partly because I love Beth Sobel’s illustrations so much. And then there are cats as well – fantastic! Fun fact: my cat Mumin looks like a cross between Coconut and Millie.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23561" src="https://mojo-nation.com/wp-content/uploads/2022/04/3-12.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/3-12.jpg 700w, https://www.mojo-nation.com/files/2022/04/3-12-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/3-12-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/3-12-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/3-12-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Coconut and Millie. This is all going in the notebook. What is it, then, that you look for in a game; what unites your favourites?</strong><br />
What always works for me and my family are card games. It’s no coincidence that I work for AMIGO of all places! Games like Wizard, 6 nimmt! and Bohnanza have been on our table regularly for years. Our copy of L.A.M.A. – L.L.A.M.A. in English – clearly shows signs of use. It’s become a real family classic and is played at every opportunity. Closely followed by Krass kariert – Dealt! in English. That’s one of the best AMIGO games, in my opinion. But in principle, I’m up for almost anything from simple card or dice games to family games and more complex strategy games. And I’m always happy to get to know new games!</p>
<p><strong>It certainly feels like you’ve found your vocation, then! So what’s your background? How did you get into the toy and game industry?</strong><br />
I’m quite a newbie. Ever since I was a child, I had two great passions: games and books. Before I entered the games industry, in June last year, I was involved in the latter. I organised author readings while studying German and English literary and cultural studies. Afterwards, I worked in the events department of a renowned book publisher. But I never really lost sight of the idea of turning my other great hobby into a profession.</p>
<p><strong>Interesting. How did it happen? What was the catalyst for change?</strong><br />
Covid appeared on the scene! That turned everything upside down. It made me reflect a lot, and I felt like ‘now or never’. I guess that was because it’s easier to enter uncharted territory when everything around you seems somehow uncertain anyway.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23563" src="https://mojo-nation.com/wp-content/uploads/2022/04/4-11.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/4-11.jpg 700w, https://www.mojo-nation.com/files/2022/04/4-11-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/4-11-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/4-11-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/4-11-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Hm. Yes. I think that’s true for a lot of people.</strong><br />
At least that’s how it was for me. So, I didn’t hesitate for long and took the initiative and applied to AMIGO as trainee in the editorial department. The choice of publisher was not at all difficult for me. A look at the undeniable dominance of AMIGO games on my game shelf provided a pretty clear answer to the question of which publisher would be the best match for me. And what can I say? It all worked out, which I’m very happy about!</p>
<p><strong>I love that! I love that you picked which company to approach based on the love you have for their games. And speaking of AMIGO, the company recently signed up to the Mojo Nation pitch event. Thanks! What do you most want to get out of it?</strong><br />
I’m excited to meet many new game designers and get to know their ideas. It’s awesome that the event is taking place live, after such a long time of online meetings. Don’t get me wrong, video conferencing has its benefits, too. But it’s really something different to sit face-to-face, talk, and try out a game in person. If a future AMIGO game were to be included in the pitches, that would of course be the icing on the cake.</p>
<p><strong>In that respect, what can we tell inventors so that they can start giving thought to what makes Amigo products special? What qualities do you look for in an idea?</strong><br />
There are many factors helping us decide whether a game fits in our range or not. A first point of reference for any inventor wanting to present a game to us is our ‘Information for new game developers’ document.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23565" src="https://mojo-nation.com/wp-content/uploads/2022/04/5-8.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/5-8.jpg 700w, https://www.mojo-nation.com/files/2022/04/5-8-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/5-8-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/5-8-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/5-8-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Oh! There’s a document people can look at in advance? Can we put a link to that the end of the interview?</strong><br />
Absolutely! The document shows important data, useful information on the general procedure and a few other hints that provide a good starting point. Concerning the specific qualities, I’d state that AMIGO games are games for the whole family. They’re easy to learn, quick to play and bring lots of fun. They’re not too complex, and rather compact when it comes to material and boxes – but still have a great depth and high replayability. The games also see players having a profound influence on the outcome.</p>
<p><strong>A profound influence on the outcome? In what way?</strong><br />
Well, although a bit of luck is always involved, players win through good play, or clever play&#8230; Interaction and emotions are just as important as the smart ‘twist’ that makes a game special and unique. We generally look for children’s and family games, and especially card games.</p>
<p><strong>Great stuff. Conversely, what are the red lines? What qualities do you not want to see?</strong><br />
We’re not the right partner when it comes to abstract thinking games or complex strategy games. If it takes hours to read and understand the rules or to play the game itself, it is, for sure, not a fit for us. Also, in terms of material expenditure we’re fans of keeping it simple and we especially try to avoid plastic whenever possible. Neither are we looking for games for only one or two players, party games or quiz games.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23567" src="https://mojo-nation.com/wp-content/uploads/2022/04/6-7.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/6-7.jpg 700w, https://www.mojo-nation.com/files/2022/04/6-7-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/6-7-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/6-7-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/6-7-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Noted. That’s great…</strong><br />
Again, it’s worth taking a look at our Information for New Game Developers for further information, as well as a comprehensive list of game types that we are not looking for.</p>
<p><strong>In terms of having people pitch to you, is there anything you like inventors to do in advance?</strong><br />
Before the pitch, there’s one thing EVERY inventor should do: familiarise themselves with the product line of the corresponding publisher… That’s the only way to find out whether we’re the right publisher for their game or not.</p>
<p><strong>And is there a structure you prefer during the pitch itself?</strong><br />
No, I don’t have a preferred pitching structure. That said, it’s always extremely helpful to have the key data of the game right at the beginning for a broad overview…</p>
<p><strong>Just so we’re all on the same page, how would you define key data?</strong><br />
How many players can participate? How long does a game take? What’s the age recommendation? What type of game is it? What are the key mechanics? Are there games you’d compare it to – with regards to complexity, feel, and so on? Which materials or components are needed? It’s also turned out very useful to have a brief summary of the basic idea, the goal of the game and how it’s achieved before explaining in detail how the game works.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23569" src="https://mojo-nation.com/wp-content/uploads/2022/04/7-7.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/7-7.jpg 700w, https://www.mojo-nation.com/files/2022/04/7-7-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/7-7-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/7-7-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/7-7-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Like nesting dolls? A chunking down approach…</strong><br />
Yes, that makes it much easier to follow. Also when describing the gameplay, inventors should make sure to focus on two things: the basics – not some special rule that rarely occurs – and the distinctive features, the game’s USP. These are the cornerstones that should convince me to take the game with me.</p>
<p><strong>I’m loving this. I’ll ask a couple more pitching questions because I know to be forewarned is to be forearmed! So… What’s the one thing every inventor should bring into the room when they meet you?</strong><br />
Do you want the cheesy answer or the boring one?</p>
<p><strong>Ha! I want both! I’ll rephrase the question: what’re the two things every inventor should bring into the room when they meet you?</strong><br />
The boring one is a sell sheet – including contact details. Providing me with this info means I can spend more brainpower listening and understanding the game than if I have to take many notes.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23571" src="https://mojo-nation.com/wp-content/uploads/2022/04/8-6.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/8-6.jpg 700w, https://www.mojo-nation.com/files/2022/04/8-6-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/8-6-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/8-6-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/8-6-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
So an old-school sell sheet… You know, as I say that out loud, I’m not sure we’ve done an article on sell sheets. We should. That’d be useful. Okay… And the cheesy one?</strong><br />
The cheesy one… Good spirits! We’re working on games! That’s fun!</p>
<p><strong>Perfect. I’ll ask one more question about pitching, in relation to following up on interesting concepts… How do you tend to work there? How do you progress things after a pitch?</strong><br />
To keep a long process short: if we like a game, we’ll request a playable sample; a prototype. Then there’ll be a lot of playtesting of the prototype: mainly within the editorial team, but also in external test groups. If, after all this testing, we still like the game, we schedule a meeting with our management board, who’ll play it themselves.</p>
<p><strong>AMIGO’s management playtest every game personally?</strong><br />
Well, not every prototype we’re receiving, of course! But all those that we, in the editorial team, have ‘preselected’ until then, and recommend for publication. These prototypes they play, then they make a decision as to whether AMIGO will publish the game or not. Throughout the whole process – which often takes six months or more – we’re always keen to keep inventors informed, and provide feedback whenever there’s something new to report.</p>
<p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23573" src="https://mojo-nation.com/wp-content/uploads/2022/04/9-4.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/9-4.jpg 700w, https://www.mojo-nation.com/files/2022/04/9-4-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/9-4-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/9-4-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/9-4-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /><br />
Fantastic. This has been brilliant Anna-Lena. I’ll definitely include a link to that document at the end, but let’s wrap it up with one last question… What’s the most interesting thing in your office?</strong><br />
We’re nurturing a Cthulhu in our office. Well, actually it’s just an aloe vera plant. Cthulhu is still resting in his death-like sleep – but we’re doing our best not to let him really die!</p>
<p><strong>This has taken a surreal and gloomy turn, right at the last question!</strong><br />
Ha! Things are less gloomy in our L.A.M.A. parade, with L.A.M.A.’s from all over the world. Whenever another export version is released, it becomes trickier not to let the parade turn into a domino disaster.</p>
<p>Brilliant. Thank you again Anna-Lena. Adam will work his magic and insert the link <a href="https://www.amigo-spiele.de/wp-content/uploads/2022/02/Information_for_new_Game_Developers_04022022.pdf">here</a>. He’ll probably make the word <a href="https://www.amigo-spiele.de/wp-content/uploads/2022/02/Information_for_new_Game_Developers_04022022.pdf">HERE</a> a link. And if I keep saying <a href="https://www.amigo-spiele.de/wp-content/uploads/2022/02/Information_for_new_Game_Developers_04022022.pdf">HERE</a>, I’ve got a feeling he’ll make every use of the word <a href="https://www.amigo-spiele.de/wp-content/uploads/2022/02/Information_for_new_Game_Developers_04022022.pdf">here</a> a link!</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-23575" src="https://mojo-nation.com/wp-content/uploads/2022/04/10-3.jpg" alt="Anna-Lena Heid, Amigo" width="700" height="400" srcset="https://www.mojo-nation.com/files/2022/04/10-3.jpg 700w, https://www.mojo-nation.com/files/2022/04/10-3-600x343.jpg 600w, https://www.mojo-nation.com/files/2022/04/10-3-300x171.jpg 300w, https://www.mojo-nation.com/files/2022/04/10-3-350x200.jpg 350w, https://www.mojo-nation.com/files/2022/04/10-3-25x13.jpg 25w" sizes="auto, (max-width: 700px) 100vw, 700px" /></p>
<p>&#8211;</p>
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<p>The post <a href="https://www.mojo-nation.com/amigos-anna-lena-heid-reveals-two-things-every-inventor-should-bring-when-they-pitch-to-her/">AMIGO’s Anna-Lena Heid reveals two things EVERY inventor should bring when they pitch to her…</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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