Spin Master has secured a raft of deals for Unicorn Academy, bringing the brand into categories like trading cards, board games and publishing.

Collectible trading cards are on the way from Panino next year, while German-language audio rights have been signed to Sony Music Entertainment.

In addition to Nosy Crow’s core book series, expect magazines, specialty activities and collectibles from Panini, Penguin Random House (Germany), Egmont, Redan & Lake Press in the UK, Europe and Australia.

Make It Real will be launching craft and activity extensions in North America, Australia, New Zealand, Nordics and Benelux from Spring 2025, while Ravensburger is bringing the brand to some of its most popular games in Fall 2025.

Finally, there will be kids electronics with VTech in Europe, Australia and New Zealand for Fall 2025.

“Collaborating with these top-tier licensees, we will deliver extraordinary products that encapsulate the enchanting spirit and magic of the franchise in every detail, offering Unicorn Academy fans even more ways to connect with their favourite characters and stories,” said André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products.

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Spin Master is readying a consumer products push for its latest show, Vida the Vet.

Vida the Vet follows a ten-year-old animal doctor who nurtures the charming and silly woodland creatures who live outside her home. Season one of the show will debut in the fall of 2023 on CBeebies in the UK and Corus Entertainment’s Treehouse and streaming platform STACKTV in Canada. Further international partners are still to be announced.

“Spin Master Entertainment has deep experience creating award-winning content and engaging stories for pre-schoolers that are infused with a sense of play,” said Jennifer Dodge, Spin Master’s President of Entertainment.

“Featuring a gorgeous, colourful world with a distinct look and feel, Vida the Vet will enchant pre-schoolers and their families with curious, courageous and caring stories about a little girl and her animal neighbours who show us how to take care of ourselves and others.”

The consumer products push for the show will launch with toys in 2024. Corus Entertainment’s Nelvana has been secured as the exclusive licensing and merchandising representative for the brand in Canada and France.

“The classic and familiar world of Vida the Vet, with its beautiful 2D artwork and core theme of nurturing love for all animals, is the perfect property to extend across all facets of children’s lives,” said André Lake Mayer, Spin Master’s SVP, Global Strategic Partnerships & Consumer Products.

“We are excited to activate our growing consumer products enterprise with a fresh new property that will resonate within all key categories and regions and through strategic partnerships and promotions worldwide.”

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