Cloudco Entertainment, Basic Fun! and Universal Products & Experiences have teamed up to launch a line of Wicked-inspired plush Care Bears.

The collection reimagines five Care Bears characters as figures from Wicked: For Good – Love-A-Lot Bear as Glinda, Good Luck Bear as Elphaba, Grumpy Bear as the Wicked Tin Man, Funshine Bear as the Scarecrow and Tenderheart Bear as the Lion.

Standing at 14-inches tall in a two-pack are Love-A-Lot Bear as Glinda and Good Luck Bear as Elphaba, along with 9-inch individual versions of all five characters. The collection will be available for purchase on Amazon.com and at other retailers this Fall.

“Care Bears have always stood for love, kindness, and emotional expression, values that align with the heart of Wicked: For Good,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are.”

Rafa Macias, Executive Vice President, Global CPG Commercial Officer at Universal Products & Experiences, added: “It’s heartwarming to see Wicked: For Good’s iconic characters reimagined through the lens of Care Bears.

“Both brands have passionate, multi-generational fan bases, and this collaboration invites them to celebrate Wicked: For Good together.”

Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!, continued: “At Basic Fun!, we are always looking for innovative ways to connect storytelling and play through product. This collaboration allowed us to design a one-of-a-kind plush collection, rich in delightful character details and filled with heart.”

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Mattel has partnered with Cloudco Entertainment to launch the Barbie Cutie Reveal Care Bears Series.

The range features Barbie and Chelsea dolls dressed as their favourite Care Bears characters. Fans remove the plush animal costume to reveal a Barbie or Chelsea doll styled as one of three Care Bears characters: Cheer Bear, Share Bear, or Grumpy Bear.

Features include a reversible plush top that turns into a super-soft oversized fleece jacket and a flippable costume head that transforms into a bed for the mini Care Bears friend.

The products will be rolling out across all global markets, with North America and the Asia-Pacific regions launching this holiday season, followed by the United Kingdom, Europe, the Middle East, and Latin America from Q1 2025.

“With the Barbie Cutie Reveal Care Bears series, fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“This collaboration brings these iconic characters together in a way captures the magic of discovery and the joy of surprises – offering fun for everyone”

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