PhatMojo’s Neopets Blind Plush – which launched at Hot Topic back in January – has sold out in a response the company is calling “nothing short of phenomenal”.

Following the demand, PhatMojo is exploring ways to bring Neopets merchandise to a broader audience, with new waves of Neopets plush and collectibles in development.

“The response from the Neopets community has been nothing short of phenomenal,” said Bill Graham, President at PhatMojo.

“These sell-out numbers confirm what we already knew: Neopets is more than a game – it’s a lifestyle. Fans are eager to bring their favourite virtual pets into the real world, and we’re excited to continue delivering products that capture the magic of Neopia.”

Dominic Law, CEO of Neopets, added: “We are truly grateful for our incredible community for their support. Seeing Neopets experience such a resurgence is humbling, both as a long-time player and its CEO. While we celebrate these milestones, we know our work is far from over.

“Our goal is to weave Neopets into everyday life and enrich its experience beyond gaming. Their passion drives us and we are excited to reveal more plushies in partnership with PhatMojo.”

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