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	<title>John Friend Archives | Mojo Nation</title>
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	<title>John Friend Archives | Mojo Nation</title>
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		<title>Mantic Games readies Halo: Flashpoint</title>
		<link>https://www.mojo-nation.com/mantic-games-readies-halo-flashpoint/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mantic-games-readies-halo-flashpoint</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Sat, 23 Nov 2024 22:58:12 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Halo]]></category>
		<category><![CDATA[Indiana Shirley]]></category>
		<category><![CDATA[John Friend]]></category>
		<category><![CDATA[Mantic Games]]></category>
		<category><![CDATA[Ronnie Renton]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=39221</guid>

					<description><![CDATA[<p>“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.</p>
<p>The post <a href="https://www.mojo-nation.com/mantic-games-readies-halo-flashpoint/">Mantic Games readies Halo: Flashpoint</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-39222" src="https://www.mojo-nation.com/files/2024/11/halo.jpg" alt="Mantic Games, Halo, Ronnie Renton, John Friend, Indiana Shirley" width="700" height="400" srcset="https://www.mojo-nation.com/files/2024/11/halo.jpg 700w, https://www.mojo-nation.com/files/2024/11/halo-300x171.jpg 300w, https://www.mojo-nation.com/files/2024/11/halo-350x200.jpg 350w, https://www.mojo-nation.com/files/2024/11/halo-25x13.jpg 25w, https://www.mojo-nation.com/files/2024/11/halo-600x343.jpg 600w" sizes="(max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>Mantic Games is launching Halo: Flashpoint, a tactical miniatures game set in the universe of the Halo video game franchise.</strong></p>
<p>Designed for two players, Flashpoint features pre-assembled miniatures in red and blue teams, with battles offering &#8216;innovative gameplay, challenging combat and creative thinking&#8217;.</p>
<p>“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.</p>
<p>“Flashpoint is enjoying a truly fantastic reception already, and fans can look forward to organised play, new releases, and some very exciting surprises in 2025. In fact, I think we’re just getting started.”</p>
<p>John Friend, Head of Xbox Gaming Consumer Products, added: “Seeing the passion and consideration that Mantic have put into this collaboration, we know the Halo franchise is in great hands. We&#8217;re always thrilled to see a strong response from the Halo community for the amazing products our partners create.</p>
<p>The game has seen unprecedented demand on pre-order, with a second printing already planned for early 2025.</p>
<p>Indiana Shirley from Beanstalk, the licensing agency for Microsoft that brokered the partnership between Mantic and Halo, added: “Mantic has done an incredible job of bringing Halo’s multiplayer gameplay into the tabletop space.</p>
<p>“As a Halo fan, it’s been a joy seeing the two being brought together, and players can really appreciate the care and dedication Mantic have shown in staying true to the franchise. We can’t wait for the game launch and the many exciting things to come in 2025!”</p>
<p>Halo: Flashpoint lands in US stores on November 16th and will be available in the UK and across Europe from November 30th.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/mantic-games-readies-halo-flashpoint/">Mantic Games readies Halo: Flashpoint</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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		<item>
		<title>John Friend – Head of Xbox Gaming Consumer Products at Microsoft– to deliver day one keynote at BLE 2024</title>
		<link>https://www.mojo-nation.com/john-friend-head-of-xbox-gaming-consumer-products-at-microsoft-to-deliver-day-one-keynote-at-ble-2024/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=john-friend-head-of-xbox-gaming-consumer-products-at-microsoft-to-deliver-day-one-keynote-at-ble-2024</link>
		
		<dc:creator><![CDATA[Billy Langsworthy]]></dc:creator>
		<pubDate>Wed, 17 Jul 2024 10:44:38 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BLE]]></category>
		<category><![CDATA[Brand Licensing Europe]]></category>
		<category><![CDATA[Ella Haynes]]></category>
		<category><![CDATA[John Friend]]></category>
		<category><![CDATA[Xbox]]></category>
		<guid isPermaLink="false">https://www.mojo-nation.com/?p=37886</guid>

					<description><![CDATA[<p>“Our goal has always been to fuel our community’s fans and fandom with best-in-class products at a global scale," said Friend.</p>
<p>The post <a href="https://www.mojo-nation.com/john-friend-head-of-xbox-gaming-consumer-products-at-microsoft-to-deliver-day-one-keynote-at-ble-2024/">John Friend – Head of Xbox Gaming Consumer Products at Microsoft– to deliver day one keynote at BLE 2024</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><strong><img decoding="async" class="alignnone size-full wp-image-37887" src="https://www.mojo-nation.com/files/2024/07/Xbox.jpg" alt="John Friend, Xbox, BLE, Brand Licensing Europe, Ella Haynes" width="700" height="400" srcset="https://www.mojo-nation.com/files/2024/07/Xbox.jpg 700w, https://www.mojo-nation.com/files/2024/07/Xbox-600x343.jpg 600w, https://www.mojo-nation.com/files/2024/07/Xbox-300x171.jpg 300w, https://www.mojo-nation.com/files/2024/07/Xbox-350x200.jpg 350w, https://www.mojo-nation.com/files/2024/07/Xbox-25x13.jpg 25w" sizes="(max-width: 700px) 100vw, 700px" /></strong></p>
<p><strong>John Friend – Head of Xbox Gaming Consumer Products at Microsoft– is to deliver the day one keynote at BLE 2024.</strong></p>
<p>The session – &#8216;When Everyone Play, We All Win&#8217; – will take place on Tuesday, September 24th at 12:30PM. It will take the form of a fireside chat with Global Licensing Group&#8217;s EMEA Head of Content, Ben Roberts, and is set to explore the dynamics of the video game industry – including the opportunities that brands, licensees and retailers have to strengthen connections between gaming worlds and fans.</p>
<p>“Our goal has always been to fuel our community’s fans and fandom with best-in-class products at a global scale,&#8221; said Friend.</p>
<p>&#8220;We have the privilege to represent the biggest and best portfolio in the industry with franchises ranging from Fallout, Halo, Call of Duty and so many more. We thrive in finding ways to develop and celebrate our franchises outside of the games and be that extension of these fandoms via premium products and experiences brought to life.</p>
<p>&#8220;I am honoured to be selected as the keynote at this year’s BLE to discuss the state of licensing in the gaming industry, as well as Xbox’s strategy across its broad catalogue of hit game franchises – and how we seek to move people from interested to fan to evangelist through fresh and innovative consumer products programs!”</p>
<p>BLE event director Ella Haynes added: “When it comes to using consumer products to tap into global opportunities presented by fandom, the Xbox team is the gold standard and we can all learn a thing or two from them, so I&#8217;m over the moon that John Friend will be presenting our Day One keynote at BLE this September.</p>
<p>&#8220;With a global valuation of over $200 billion – more than film, TV and music combined – and three billion active players, the video games business is back to growth and looking strong. The biggest game of 2023 was Hogwarts Legacy – a whopping 22 million copies were sold – a game based on the Harry Potter license. The link between gaming and brand licensing is growing stronger year on year with consumer products proving to be an incredibly valuable tool in elevating fandom and loyalty by allowing fans to immerse themselves even deeper in the brand and its storylines, especially between release dates.&#8221;</p>
<p>BLE takes place from September 24th to 26th at ExCeL, London. Visitors can register for a free pass <a href="https://www.brandlicensing.eu/en/home.html?utm_medium=referral&amp;utm_source=3rd-party&amp;utm_campaign=nam24ble-lv-pr">here</a>.</p>
<p>–</p>
<p>To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter <a href="http://www.mojo-nation.com">here</a></p>
<p>The post <a href="https://www.mojo-nation.com/john-friend-head-of-xbox-gaming-consumer-products-at-microsoft-to-deliver-day-one-keynote-at-ble-2024/">John Friend – Head of Xbox Gaming Consumer Products at Microsoft– to deliver day one keynote at BLE 2024</a> appeared first on <a href="https://www.mojo-nation.com">Mojo Nation</a>.</p>
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