The Sharpe Matrix Licensing Group has struck a deal for License-2-Play to market and sell collectible plush toys and accessories based on Pembe the Pink Cat and Little Pembe.

“Pembe the Pink Cat’s product concepts are specifically designed to ignite consumer’s ‘Awww!’ response and drive impulse buys,” said Charlie Day of The Sharpe Matrix Licensing Group, who represent Pembe globally.

“The licensing momentum for Pembe is already in full swing across Europe. Since last September’s Brand Licensing Show in London, more than a dozen new licensees have signed on to create a wide range of Pembe products.”

Jayson Esterow, President of License-2-Play, added: “Pembe uniquely captures the newest driving trend in the pop culture marketplace for tween and teen girls with their adorable Nordic-Kawaii designs along with all of their cute and collectible affirmations.”

License-2-Play’s range will land on specialty retail shelves later this year.

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