Magic Light Pictures has appointed Bandai UK as the master toy licensee for its popular pre-school property, Pip and Posy.

The deal covers UK and Eire with an option to extend across Europe and Bandai’s range will span plush toys, figures, playsets and activity sets.

As part of the partnership, sister company Bandai Namco will develop Pip and Posy plush and gifts for leisure and amusement channels.

“We have been big fans of the Magic Light Pictures team for some long time, and we are very excited to have been granted the rights to Pip and Posy which is such a lovely property to work on,” said Nic Aldridge, MD at Bandai UK.

“We’re also very excited to be working in collaboration with Bandai Namco Amusement Europe on the development of the Pip and Posy product line. We have been looking for a project that we could work on together for many years and fortunately for us Pip and Posy was the perfect place to start. We certainly hope that this will be the first of many collaborations.”

Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures, added: “We are so excited to be partnering with Bandai on Pip and Posy.

“They completely understand the show, along with its themes and characters. We can’t wait to start working with Nic and his team to develop an inspirational toy line that further deepens the love and connection children have with these wonderful characters.”

Products already rolling out for brand include tie-in publishing from Nosy Crow, as well as puzzles from Ravensburger, dress up with Amscan, audio figurines with Tonies, outerwear with Blues Group and nightwear and essentials with Aykroyds/TDP.

Magic Light has sold the series to 32 international broadcasters and airs in 29 languages, including ZDF, FranceTV, Rai and ABC Australia.

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The post Magic Light Pictures welcomes Bandai UK as master toy partner for Pip and Posy appeared first on Mojo Nation.

Mojo Nation, a body for toy and game designers, has teamed up with Magic Light Pictures to launch The Gruffalo Design Challenge.

The Challenge sees a raft of toy and game designers tasked with coming up with new play concepts for The Gruffalo brand. Delegates will present their ideas to Magic Light Pictures, who will then develop the best ideas further with an eye to launching new product.

The first part of The Gruffalo Design Challenge will take place on September 11th at Chessington World of Adventures Resort. Delegates will attend a conference designed to immerse them in The Gruffalo brand and its values. They will also be given a digital pack containing a raft of assets they can use when creating concepts.

Designers will then have two weeks to develop their Gruffalo toy or game concepts before presenting them to Magic Light at the firm’s London HQ on September 25th and 26th.

Magic Light is open to seeing all toy and game concepts, but in particular is looking for newness compared to its current ranges and innovative approaches to the brand.

“We’re delighted to have teamed up with Magic Light Pictures for our very first Design Challenge and couldn’t have asked for a better brand to be its focus,” said Mojo Nation co-founder, Billy Langsworthy.

“The Design Challenge is a different approach to launching licensed product than the usual routes, but Magic Light Pictures has consistently proved itself to be one of the most innovate brand owners around and we’re excited to see what new Gruffalo toys and games arrive off the back of it.”

Daryl Shute, brand director at Magic Light Pictures, added: “At Magic Light we love innovation and originality but it can be a struggle to maintain the brand values whilst creating new offerings. This Design Challenge is a really exciting way to bring some new minds into the world of The Gruffalo and see what they come up with.”

The Gruffalo Design Challenge is exclusive to Mojo Nation members. If you’re a designer and you’d like to come along to The Gruffalo Design Challenge, please email
billy@mojo-nation.com.

If you’re a brand owner that would like to put your IP in front of the UK’s toy and game designer community at a Mojo Nation Design Challenge event, please email
info@mojo-nation.com.

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The post Mojo Nation teams with Magic Light Pictures for The Gruffalo Design Challenge appeared first on Mojo Nation.