Bonkers Toys is on board to launch toys for pocket.watch’s Toys and Colors Kaleidoscope City franchise.

In addition, pocket.watch has partnered with PC Studio, Inc. on a series of Toys and Colors Kaleidoscope City children’s books. Both the books and the toys are set to land next year.

The Toys and Colors YouTube brand boasts 109 million subscribers across all its channels, and over 102.1 billion lifetime views.

“As the viewership on Toys and Colors channel continues to skyrocket, we’re seeing fans’ appetite for even more interaction with the brand grow as well” said Chris M. Williams, Founder & CEO at pocket.watch.

“Strategic partnerships with Bonkers Toys and PC Studio, who understand the nuance of creator-led franchises, will help us successfully launch the brand in new verticals.”

Brian Bonnet, CEO of Bonkers Toys, added: “Partnering with pocket.watch to expand the Toys and Colors Kaleidoscope City franchise allows us to bring our expertise in creator-led toys to a brand already loved by over a hundred million kids.

“We’re excited to create a line that captures the imagination and joy that Toys and Colors brings to kids worldwide.”

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