Spin Master has debuted Present Pets, its new line of interactive plush puppies that unbox themselves.

When a child pulls the oversized gift tag on the Present Pets box, the pup inside starts to bark and paw its way out of the box. After about two minutes, the front of the box topples down revealing a new pup.

“We cannot wait to surprise the whole family with the magical experience of unboxing their very own Present Pet puppy,” said Jean Gomez, Spin Master’s VP Marketing & Global Business Unit Lead.

“It’s a dream come true for children to unwrap a surprise puppy, and we are delighted to bring that joy to families this holiday season. We hope to see lots of exciting reactions when children open their Present Pets toys.”

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