SAMG Entertainment has signed an exclusive agreement to distribute and sell Mattel’s KPop Demon Hunters ranges in in South Korea.

SAMG Entertainment will oversee domestic distribution and sales of Mattel’s full KPop Demon Hunters product line-up. The rollout begins on June 24th through THE TEENIEPING flagship stores, major toy retailers, hypermarkets, Artbox locations and leading e-commerce platforms.

The first products to launch will be collectible random keyrings, while mini figures and plush items will be released in July. Later this year, SAMG Entertainment will introduce the HUNTR/X fashion doll collection.

“SAMG Entertainment continues to expand its global partnerships based on the expertise and experience we have built through our own IP business,” said a company representative.

“The domestic launch of KPop Demon Hunters merchandise is part of our broader IP business expansion strategy. We look forward to introducing a wider range of global brands and IP to Korean consumers while creating new opportunities for fan engagement.”

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