University Games has acquired The Lagoon Group from Asmodee.

This acquisition is the 14th for University Games and its third in the UK since May 2019.

“I have admired Lagoon Games and its product line since first meeting Lagoon’s founder Simon Meluish in the 1990s on a trip to Chiang Mai, Thailand,” said University Games President and Co-Founder, Bob Moog.

“We plan to keep Lagoon Games true to its British roots while sharing these very special gifts, games, puzzles and books with people around the world.”

Greg Waples, Head of Sales for North America, added: “Everyone at University Games is thrilled with the addition of Lagoon Games.

“Lagoon has been at the top of my wish list since I first heard about it. Their wonderfully packaged, design-led games and gifts fit perfectly with our mission of trend-forward, popular-culture games and puzzles.”

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