ZURU Group has appointed Stu Mallarkey as Executive Creative Director.

Mallarkey joins at a moment where ZURU is intentionally shifting its focus from ‘building great products, to building the greatest brands for the future’.

He will lead a newly formed internal creative agency function, tasked with elevating social and content creative output.

“We built ZURU by refusing to accept that incumbents couldn’t be beaten – moving faster, thinking bigger, and backing ourselves,” said Nick Mowbray, Co-Founder of ZURU.

“The next chapter is about turning that same energy into brands the world genuinely falls in love with. Stu is one of the most talented creative minds out there, and bringing him in is a clear signal of how serious we are about becoming one of the great brand-building companies of our generation.”

Mallarkey added: “This is an epic opportunity. The chance to help build and shape world-famous brands that live in social and culture is incredible. The ambition, scale and energy at ZURU is infectious and I can’t wait to build something that can re-define what an internal creative agency can look like.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post ZURU welcomes Stu Mallarkey as Executive Creative Director appeared first on Mojo Nation.