Emma Holmes has joined Chronicle Books as Head of Brand for Ridley’s Games.

Holmes was previously a Creative Director at Wild + Wolf, the former home of Ridley’s Games prior to Chronicle’s acquisition of the brand.

“Bringing her background at Wild + Wolf to this role, Emma will fulfil it with her unique combination of creative and business expertise across content and continents,” said Christine Carswell, Publisher of Chronicle Books.

“She, along with her colleagues, will surely not only grow the Ridley’s brand, but also spread even more fun and games far and wide.”

The upcoming autumn 2021 collection for Ridley’s will hit shelves around August and is set to Avocado Smash Party Edition, a new version of the firm’s bestselling game, as well as new Disney, Marvel and Star Wars lines.

Tyrrell Mahoney, President of Chronicle Books, added: “This is a very exciting time for Chronicle as we widen our reach into the games and toy market alongside our core book publishing and distribution business, and we’re confident that the Ridley’s, Games Room and Petit Collage brands will continue to be a hit within the industry – as well as delight and spark imagination amongst consumers.”

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Chronicle Books has acquired Wild + Wolf’s three signature game & toy brands: Ridley’s Games, Petit Collage and Games Room.

The acquisition spans approximately 350 active skus and more than 10,000 existing retail partners across 60 countries. New products will continue to be produced under the Petit Collage, Ridley’s Games, and Games Room brand identities.

“The Ridley’s, Petit Collage, and Games Room brands align seamlessly with our mission to spark the passions of adults and children worldwide and will complement Chronicle’s distinctive publishing program, as well as those of our distribution clients,” said Tyrrell Mahoney, President of Chronicle Books.

“The integration of these three much-loved and admired brands, and the addition of extremely talented members of their creative teams, supports our strategy to serve even wider consumer interests in all types of retail stores and environments.”

Paul Taylor, CEO of Wild + Wolf, added: “We are very excited to have Ridley’s, Petit Collage, and Games Room become a part of the Chronicle Books publishing universe. We have long admired Chronicle for their inventive and diverse range of books, games, and gift product. Their creative ingenuity and sales acumen will propel these popular game and toy brands to new heights in the marketplace.”

As result of this transaction, Chronicle will establish a subsidiary, Chronicle Books Limited, in the United Kingdom and will bring on board a number of Wild + Wolf creative staff to lead and develop the future program out of Bath, England, and in San Francisco, California.

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