Asmodee brought travel-friendly games to tennis fans queueing for tickets to Wimbledon this week.

The company’s aim was to ‘make the waiting feel like part of the experience, using quick-to-learn games to spark conversation, connection and a little friendly competition’.

“Queueing is a uniquely British pastime, where people with a shared interest are full of excitement, anticipation, with a generous helping of patience required,” said Lindsay Cooper, Senior Marketing Brand Manager at Asmodee.

“Today we wanted to turn that waiting into something people actually enjoy, using games to break the ice and create little moments of connection.”

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