Hasbro, in collaboration with Disney Consumer Products, has debuted its Ultimate Grogu animatronic.

The 1:1 scale premium animatronic Grogu is crafted for ‘collectors, fans, and cosplayers’ and features built-in motors, sensors, and microphones to deliver over 250 animations and sounds.

The animatronic boasts three different modes of play and screen-accurate details like the soft fabric robe, chainmail, cross strap and beskar rondel armour.

“Our goal with Ultimate Grogu was to make fans feel like he’s truly part of their world,” said Adam Biehl, Head of Disney Action Brands at Hasbro.

“Our design and development team spent hours studying how the character came to life in The Mandalorian series, striving to capture his personality and movements in a way that honors what Lucasfilm delivered in entertainment. Powered by our long-standing collaboration with Disney Consumer Products, we’re launching the most life-like, interactive, and expressive Grogu character Hasbro has ever created.”

Ultimate Grogu is available for pre-order now on Hasbro Pulse, Amazon, and Fan Channel retailers, with two pre-order options launching simultaneously. The first option with standard packaging will begin shipping in early 2027, while a limited run of First Edition quantities – featuring special edition packaging and a collector card – will ship in late 2026.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post Hasbro readies Ultimate Grogu premium animatronic appeared first on Mojo Nation.

WS Game Company is celebrating 100 years of Hasbro with a limited edition Monopoly game featuring 90 Hasbro brands, including Transformers, Magic: The Gathering and Nerf.

“Thank you to our partners at Hasbro for entrusting us with the creative development and manufacturing of significant milestone games,” said Kerry Addis, Vice President of Product Development at WS Game Company.

“Hasbro has seamlessly enthralled generation after generation with its fun-loving characters, games and brands. This limited-edition Monopoly celebrates their centennial and beautifully captures just a handful of their most impactful brands over the years.”

Adam Biehl, Senior Vice President & General Manager of Hasbro Gaming, added: “As we celebrate 100 years, Hasbro remains guided by our purpose to create joy and community for all people around the world, one game, one toy, one story at a time. Monopoly has long reigned as the world’s most popular board game, so it just felt fitting for us to collaborate with WS Game Company on a truly special edition highlighting our iconic portfolio of brands and characters.

“The Monopoly: Hasbro 100th Anniversary Edition is truly a love letter to our fans. There are easter eggs that we’ve sprinkled in throughout the game for eagle-eyed fans to find – see if you can count all 90 brands on the board!”

Monopoly: Hasbro 100th Anniversary Edition will debut at this week’s Las Vegas Licensing Expo.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post WS Game Company celebrates 100 years of Hasbro with limited edition Monopoly game appeared first on Mojo Nation.

Hasbro has debuted Twister Air, a new augmented reality infused version of the classic game.

Invented by IDEO, Twister Air sees players reach, clap, swipe and strike poses to music beats, earning points by matching wrist and ankle bands to coloured spots on the screen.

“For over 55 years, Twister has been a household name thanks to the iconic polka-dotted mat that puts you, family, and friends in unusual positions and hysterical situations,” said Adam Biehl, SVP & General Manager, Hasbro Gaming.

“This new version of Twister will implement augmented reality technology to bring classic Twister gameplay that originated in the 1960s to modern-day and will surely give players of all ages an exciting new, music-inspired experience to make memories from.”

To get started, players download the free Twister Air app available on Android and iOS and place their smartphone or tablet in the provided Twister Air device stand. Players then put Twister Air bands on their wrists and ankles. As soon as the music plays, players must move and match their bands to coloured spots that appear on the screen.

Twister Air lands at retail on August 1st.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post IDEO brings AR to Twister in Hasbro’s Twister Air appeared first on Mojo Nation.

One retired Monopoly playing piece will return to the game thanks to Hasbro’s Monopoly Throwback Token Vote.

Fans can vote for one of Thimble, Wheelbarrow, Iron, Boot, Horse & Rider or Money Bag to see return in the next version of Classic Monopoly, due to land on shelves this autumn. Fans will also choose one of the current crop of tokens to be retired.

“We know that fans across the globe have been missing the tokens of their childhood, and now is the chance to take a trip down memory lane and bring one back!” said Adam Biehl, SVP and General Manager of Hasbro Gaming.

“We’re so thrilled to give fans the opportunity once again to change the global best-selling board game through the Monopoly Throwback Token vote, but which iconic token will emerge victorious and which current token will go into retirement?”

In 2013, fans voted to include Hazel token as the newest Monopoly game piece while the Iron token was retired. In 2017’s most recent fan vote, the Thimble, Wheelbarrow, and Boot were retired and replaced by the Penguin, T-Rex, and Rubber Ducky.

To vote, head to: https://www.monopolytokenvote.com

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post Hasbro’s Monopoly Throwback Token Vote will see one retired playing piece return appeared first on Mojo Nation.

Hasbro and Epic Games have agreed a five-year extended contract, which expands the firm’s Fortnite product licensing deal into collectible action figures, vehicles, and role-play gear.

The move extends the initial two-year deal that saw Hasbro granted the license to integrate Fortnite into its Nerf and Monopoly products.

“Hasbro’s expertise in the realm of collectible  figure and role-play segments has yielded incredibly positive results for our  long  roster of entertainment-based action  brands,” said  Adam Biehl, SVP & GM at  Hasbro.

“We’ve had tremendous success collaborating with Epic Games and the Fortnite brand over the past few years, and this expanded product licensing partnership allows us to deliver an amazing line-up of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience.”

New Hasbro-licensed Fortnite products are on track to launch in Fall 2021.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post Hasbro extends Fortnite deal to cover action figures, vehicles and role-play gear appeared first on Mojo Nation.

Hasbro has partnered with Epic Games to bring Snake Eyes – a character from the G.I. Joe franchise – to Fortnite.

The arrival of the Snake Eyes Outfit to the game marks Hasbro’s first-ever character integration with Fortnite.

To celebrate the move, Hasbro and Epic Games are also teaming up to release a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure, available exclusively on Hasbro Pulse.

“G.I. Joe and Fortnite have both solidified their place in pop culture with massive, global fan bases, and we are beyond excited to bring these worlds together for the first time as Fortnite welcomes Snake Eyes, one of the most popular and mysterious members of team G.I. Joe,” said Adam Biehl, SVP & GM, Action Brands at Hasbro, Inc.

“We’re always looking for opportunities to reach fans in new ways, and this collaboration with Epic Games to bring fans the Snake Eyes Outfit and action figure is yet another exciting evolution for the brand. Where ever there’s trouble, G.I. JOE is there – and that includes joining the amazing adventure in Fortnite.”

A Snake Eyes movie is also set to land in cinemas this year, on October 22nd.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

The post Hasbro partners with Epic Games to bring G.I. Joe’s Snake Eyes to Fortnite appeared first on Mojo Nation.