IDEO brings AR to Twister in Hasbro’s Twister Air

IDEO, Twister, Hasbro, Adam Biehl

Hasbro has debuted Twister Air, a new augmented reality infused version of the classic game.

Invented by IDEO, Twister Air sees players reach, clap, swipe and strike poses to music beats, earning points by matching wrist and ankle bands to coloured spots on the screen.

“For over 55 years, Twister has been a household name thanks to the iconic polka-dotted mat that puts you, family, and friends in unusual positions and hysterical situations,” said Adam Biehl, SVP & General Manager, Hasbro Gaming.

“This new version of Twister will implement augmented reality technology to bring classic Twister gameplay that originated in the 1960s to modern-day and will surely give players of all ages an exciting new, music-inspired experience to make memories from.”

To get started, players download the free Twister Air app available on Android and iOS and place their smartphone or tablet in the provided Twister Air device stand. Players then put Twister Air bands on their wrists and ankles. As soon as the music plays, players must move and match their bands to coloured spots that appear on the screen.

Twister Air lands at retail on August 1st.

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