IDEO brings AR to Twister in Hasbro’s Twister Air

“This new version of Twister will surely give players of all ages an exciting new, music-inspired experience to make memories from,” said Adam Biehl, SVP & General Manager, Hasbro Gaming.

Reyn Guyer – inventor of classics like Twister and the Nerf Ball – on creativity, collaborations and his new venture, My Friend Wren

We caught up with Reyn to talk Twister, Nerf and his plans for My Friend Wren moving forwards.

Strong sales for Jenga, Twister and Mouse Trap help Hasbro Gaming revenue grow 11% in Q2 2020

“The global Hasbro team is executing our playbook amidst a dynamic and challenging environment,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

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