News
Hasbro introduces DJ Furby
To start a song or activity, kids can press the heart gem, lay the DJ Furby on its back and lift its head.
Jazwares launches SquishPillows
“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.
OpenAI partnership will “solidify our leadership in innovation”, says Mattel
Mattel and Open IP are embarking on a strategic collaboration to support AI-powered products and experiences based on Mattel’s brands.
Europeans prioritising purchases that offer “mini moments of bliss”, says Circana’s Eat Play Love report
“Brands that win in 2025 are those that understand this new consumer mindset – practical yet emotional, cautious yet indulgent,” said Anne Haine, European Head of Consumer Packaged Goods at Circana.
Toyish Labs teams with artist Timothy Goodman for new Clixo pack
“We are thrilled to work with Timothy on this new pack and incorporate his fun and unique graphic style into Clixo,” said Assaf Eshet, Founder of Toyish Labs and creator of Clixo.
Asmodee acquires Zombicide
“We are proud the iconic Zombicide IP further strengthens our tabletop games portfolio and allows us to reinforce our presence in key geographies,” said Thomas Kœgler, CEO of Asmodee.
LEGO debuts One Piece sets
“Bringing the Straw Hat Pirates in LEGO brick form to fans worldwide has been a dream assignment”, said Yi-Chien Cheng, Associate Design Lead on LEGO One Piece.
13-year-old crowned youngest ever winner of Official UK Rummikub Tournament
The Official 2025 UK Rummikub Tournament ended in victory for 13-year-old Eunice Chan.
Craft Buddy to launch Crystal Art products for Dr. Seuss brands including The Grinch and The Cat in the Hat
“We’re incredibly excited to be working with Dr. Seuss Enterprises on this new creative journey,” said Gary Wadhwani, Co-Founder at Craft Buddy.
ThinkFun’s Josh West to reveal ‘Everything You Wanted to Know About Inventor Relations (But Were Afraid to Ask)’ at Play Creators Conference 2025
Josh’s session will be an open look at how ThinkFun’s creative team approaches engaging with the inventor community.