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“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.

“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.

The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.

“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

Olivia will be working across Games and Fisher-Price/Preschool products.

“The Play-Doh brand has always been about the limitless possibilities of imagination – and that feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro.

“The way kids play is evolving, and the world’s most iconic brands have an opportunity to evolve with them,” said Steve Rad, Founder and CEO of Abacus Brands.

It beat Cozy Stickerville by Corey Konieczka and Morty Sorty Magic Shop by Markus Slawitscheck to the accolade.

12 contestants will be immersed in a life-size Monopoly Town Square where they’ll have the opportunity to earn money, buy properties, negotiate deals, and hopefully stay out of jail.