LEGO and Paramount debut LEGO Icons SpongeBob SquarePants: Bikini Bottom building set

“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

Olivia will be working across Games and Fisher-Price/Preschool products.

“The Play-Doh brand has always been about the limitless possibilities of imagination – and that feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro.

“The way kids play is evolving, and the world’s most iconic brands have an opportunity to evolve with them,” said Steve Rad, Founder and CEO of Abacus Brands.

It beat Cozy Stickerville by Corey Konieczka and Morty Sorty Magic Shop by Markus Slawitscheck to the accolade.

12 contestants will be immersed in a life-size Monopoly Town Square where they’ll have the opportunity to earn money, buy properties, negotiate deals, and hopefully stay out of jail.