LEGO

“The opportunity to, once again, collaborate with Merlin and LEGO allowed us to blend storytelling, interactivity and immersive design to celebrate this beloved LEGO franchise globally,” said Ben Millerman, Project Producer for Katapult.

Chris Catton – Interactive Product Owner at The LEGO Group – will discuss how one of the industry’s major players is reimagining interactive play for a new generation.

“We knew exactly what look and feel we wanted for the model,” said Wes Talbott, Senior Design Master in the LEGO Group.

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.

The collection combines ‘Nike’s elite performance innovation with the LEGO Group’s unmistakable design language’.

Alex Gomez, VP, Licensing & Partnerships of SEGA of America, Inc, said: “We feel that this is a building experience that captures both SEGA’s heritage of gaming and the playful creativity of LEGO play.

Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”

“Shrek has always celebrated imagination, friendship and a little bit of mischief, which are values that translate perfectly into LEGO play,” said Raquel Ojeda, Creative Lead from the LEGO Group.

The LEGO Ideas Tintin Moon Rocket is inspired by the classic Tintin comic books Destination Moon and Explorers on the Moon.

“They will play an important role in helping us to connect with even more fans around the world,” said LEGO Group CEO, Niels B Christiansen.