Opinions

The Plan A Group’s Lee Allentuck puts Imposter Syndrome under the microscope.

Award-winning game inventor Ellie Dix reveals the benefits of spending time with other designers.

Deirdre Cross – General Manager of Funko Games – discusses embracing imperfection in the creative process.

The Plan A Group’s Lee Allentuck examines the power of investing in innovation during tough times.

Switch tactics, pitch products: Deej Johnson’s tips for introverts.

Curtis Varner – former video producer at Big Monster Toys – breaks down two sizzle videos, highlighting key creative choices and their desired effects.

Why ridding your writing of the word ‘WILL’ helps rules and marketing sound more lively…

Deej Johnson explores the who, what, where, when and why of this divisive sales tool.

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Creative consultant Deej Johnson on Edward de Bono’s most powerful creative technique…