Opinions
15 years of Ridley’s Games…
Emma Holmes, Head of Brand at Ridley’s Games, reflects back on 15 years of the brand – and what the future holds!
The Brand Radar: Barbie, The Design Museum and the power of exhibitions
Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.
Conquering self-doubt
The Plan A Group’s Lee Allentuck puts Imposter Syndrome under the microscope.
Making Connections
Award-winning game inventor Ellie Dix reveals the benefits of spending time with other designers.
Just Effing Make It!
Deirdre Cross – General Manager of Funko Games – discusses embracing imperfection in the creative process.
Innovating in a downturn…
The Plan A Group’s Lee Allentuck examines the power of investing in innovation during tough times.
Pitching for Introverts: Seven ways to improve your pitch energy
Switch tactics, pitch products: Deej Johnson’s tips for introverts.
The art of the sizzle video
Curtis Varner – former video producer at Big Monster Toys – breaks down two sizzle videos, highlighting key creative choices and their desired effects.
Kill WILL: Writer Deej Johnson on removing a four-letter word that kills rules
Why ridding your writing of the word ‘WILL’ helps rules and marketing sound more lively…
Anatomy of a Sell Sheet: A Deep Dive… What is it? Why use it? Who needs it?
Deej Johnson explores the who, what, where, when and why of this divisive sales tool.