TOMY’s Morgan Weyl on the shared brand values of Toomies and PEPPA PIG

“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

IDEO’s Michelle Lee talks Twister Air, creativity and the power of play

“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.

Buffalo’s Ben Rathbone on the appeal of Medical Mysteries – and embracing innovative ideas

“We saw it as an exciting new take on this game genre”: Ben Rathbone – SVP of Design at Ceaco – on Buffalo’s upcoming slate of titles.

Pace Development’s Robert Schwartzman and Peter Williams on how constraints fuel creativity

“Inventing is playing”: Robert and Peter from Pace talk us through recent launches, including the Hot Wheels Transforming Rhinomite RC and Mattel’s Transforming Ariel Doll.

Marco Moroso – Head of Creative at HTI – on the value of simplicity

HTI’s Marco Moroso talks us through the firm’s PEPPA PIG range – and how it involved ‘reversed cubism’!

Identity Games’ JM Duparc on the one-line pitch that sold him Medical Mysteries

“We absolutely want to do more games in this series”: JM Duparc – Creative Director at Identity Games – on the origins, and potential, of Medical Mysteries.

Tony Serebriany from The Op discusses what he looks for in a sell sheet, a sizzle and more…

“There are two types of ideal sizzle…” The Op’s Tony Serebriany on getting the most from videos.

If you love something, let it go: Dominique Roy discusses when inventors should give up on ideas

“At that point, it may be time to let it go…” Getting real with Make It Real’s Dominique Roy

Jazwares’ Magdalena Eichhorn on what she thinks about when reviewing an item for the first time

BlueJ Manager Magdalena Eichhorn reveals the areas she feels are ‘underserved’ by inventors.

Mattel’s Sarah Franco and Audrey Watanabe talk sell sheets, sizzles and pitches

Ahead of Mojo’s online event, Mattel’s Inventor Relations execs discuss common pitching mistakes…

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