Interviews

Game designer Luca Borsa on the magnetic magic of Geistertanz

Designer Luca Borsa talks us through recent launches including Megableu’s Geistertanz and Blue Orange’s Ice Split.

Gurdeep Bains – Creative Director at YuMe Toys – on creating collectibles with staying power

“A good collectible used to be about likeness, now it’s more about interpretation”: In conversation with YuMe Toys’ Gurdeep Bains.

“I see faces everywhere!”: Zack Buchman – Creative Director at Furry Puppet Studio – on creating characters

“I look at a plug socket and my brain turns it into a character!”: In conversation with Furry Puppet Studio’s Zack Buchman.

“It’s the gift that goes on giving!” Artist Emily Abeydeera on biros, experiences… And Disney Lorcana

Illustrator Emily Abeydeera reveals the one thing she always does creating Disney Lorcana cards.

“Lasers, explosions, giant robots…”: Inside the new M.A.S.K. comic with writer Dan Watters, artist Pye Parr and Skybound’s Ben Abernathy

We take a look at the creative process behind the latest title in Hasbro and Skybound’s interconnected Energon Universe – M.A.S.K.

“Great play experiences are timeless”: PlayMonster CEO Jonathan Berkowitz on the return of Hacky Sack

PlayMonster CEO Jonathan Berkowitz on Hacky Sack plans – and why the brand resonates with Gen Z.

From the Magic Bean to Happy Nappers: inventor Bill Ward on pitching, persistence and finding his path

Bill Ward discusses his unconventional route into toys – and the real value of feedback.

Gregory Benassar on Khadou, kidults – and why Pop Mart and B&M have more in common than you might think

“We are not here to push a lot of volume into the market and move onto the next thing”: In conversation with Gregory Benassar – CEO at Heathside and Co-Founder of Saga Alliance.

Inventor Mandela Fernández-Grandon on design, collaboration and the joy of playtesting

“Working with others offers a list of benefits…” In conversation with Mandela Fernández-Grandon.

Dina Al Rifai – Creative Director at The Loyal Subjects – on how being a collector shapes her approach to design

“I usually start with the emotional hook – what is this product supposed to make someone feel?” In conversation with The Loyal Subjects’ Dina Al Rifai.

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