Interviews
Golden Bear’s Barry Hughes on the origins – and success – of Soccer Bot
“It sold out within three and a half weeks!” Barry Hughes – MD at Golden Bear – talks us through the Soccer Bot success story.
“There’s something for everyone…” Becs Henchey, Becky Matthews and Kate Goss on Golden Bear’s range
How Golden Bear is finding ideas, building its range and keeping things simple…
Nonsensical’s Oli Hills discusses how brands can thrive on TikTok
“While most still think TikTok is an app for kids dancing, the average age of user is 33 years old”: Nonsensical CEO Oli Hills reveals what makes brands tick on TikTok.
Joking Hazard’s Alex Murty and Fuzzballs creator Marc Sach discuss bringing the brand into games
Alex Murty and Marc Sach tell us why Fuzzballs is a perfect fit for the tabletop space.
Rich Mazel and Jeff Wilcox on the ‘Invent-to-Consumer’ model that fuels All 4 Fun Toys
“We can prove there isn’t just a three-year life cycle for great inventions”: Rich Mazel and Jeff Wilcox on what to expect from All 4 Fun.
Game designer Fabio Lopiano talks Shackleton Base – and why he’s drawn to themes grounded in reality
Fabio Lopiano – co-designer of Shackleton Base – discusses design, creativity and his most underrated creation.
Product Counsel’s Robert Yusim talks ZipString, Nockles – and the key to fruitful collaborations
“Every day is different”: Robert Yusim talks us through the perks of having a diverse client list.
“It felt really innovative!”: Hasbro’s Tanya Thompson and IDEO’s Matt Callahan talk Drop Trivia
Tanya Thompson – Senior Director of Inventor Relations at Hasbro Games – and Matt Callahan – Design Director at IDEO – on the origins of Drop Trivia.
Designer Tomáš Holek on the origins of SETI – and what helps complex games feel intuitive
Tomáš Holek reveals whether theme or mechanics came first for his tabletop strategy title, SETI.
Richard Gill discusses luck, persistence – and why price compression hurts inventors
“The industry has been amazing to me.” Richard Gill on why he’s happy to be back at McGill Associates.