Interviews
“The challenge is always to top the previous Garages”: Mattel’s Gabriel De La Torre on the Hot Wheels Ultimate T-Rex Garage Playset
Gabriel De La Torre – Director of Product Design for Vehicles at Mattel – takes us inside development of the remarkable Hot Wheels Ultimate T-Rex Garage Playset.
Dan Meyer – Head of Brands at Bonkers Toys – talks fandom, ‘new media’ brands and Warrior Cats
“Seeing the surprise and delight on a fan’s face is the ultimate creative fuel”: In conversation with Dan Meyer, Head of Brands at Bonkers Toys.
“It’s Cards Against Humanity meets Labubu…”: McMiller’s Julian Miller on Dummeez, JOLT and It’s Bananas: After Dark Edition
McMiller’s Julian Miller talks us through the company’s latest slate of games – and reveals their process around deciding what to publish next.
Marta Mirallas of IMC Toys talks Cry Babies Magic Tears Charmz, K-Pop Idol – and working with inventors
“We react quickly when we see something that could make a real difference.”: In conversation with Marta Mirallas, Innovation Director at IMC Toys.
Wow! Stuff’s Kenny McAndrew gives a rare interview on friendship, toys and saying “What if…”
Kenny McAndrew – Co-Founder of Wow! Stuff Toys – talks origins… And The Book of Truth!
Legendary designer Mike Gray on the surprising origins of his 1986 boardgame Spy vs Spy
Mike Gray reveals how he made an old idea new for a licensed project… And what he’s up to today!
Spin Master’s Paul Reynolds on creativity, innovation – and the Primal Hatch Hatching Megalodon
Paul Reynolds, Design Manager at Spin Master, on creating magic with Megalodons – and what fuels his creativity.
“I’ve been thinking about this challenge for maybe four years!”: Make It Real’s Dominique Roy on developing the Spin Art Studio and Swift Twist Bracelet Maker
“It’s super simple, but insanely efficient!” Make It Real’s Dominique Roy talks open play, inventor engagement and new launches.
Eric Olsen, inventor of Flip 7 and Co-Founder of Messy Table Games, reflects on a remarkable year… And reveals what’s next!
“I knew I wanted to be doing games full-time – and the only sure way to make that happen is to self-publish”: In conversation with Messy Table Games’ Eric Olsen.
As Soggy Doggy celebrates its 10th anniversary, co-inventor Don Ullman discusses its origins – and bright future
“Having a game like Soggy Doggy under your belt gives you a big lift”: Don Ullman on Soggy Doggy’s longevity – and what’s next for the brand.







