Interviews

Boldly going Back to the Future: Chris Huisman on designing two iconic brand models for TOMY Plus

TOMY Plus model maker Chris Huisman discusses his designs for Star Trek and Back to the Future.

Uri Streigold, Naama Weiss and Liat Waks on Ice Cream Meltdown, Night Knight and more

Invention studio Incredible Us – made up of Naama Weiss, Uri Streigold and Liat Waks – talk creativity, playtesting and teamwork.

Dan Klitsner reveals how Hyper Dash is retuning to the market – looking better than ever

Then and Now: serial inventor Dan Klitsner on how old ideas are fuelling new products…

The Future of IP Security

Etched founder Victor Caddy reveals how his company’s unique use of blockchain helps protect IP.

Dean Carley – Hasbro’s Head of Global Design – on innovation, inspiration and inventors

Hasbro’s Dean Carley discusses the key to successfully innovating around beloved brands.

Breaking ground with JCB: The London Toy Company’s Joel Berkowitz on his new toy range.

“The things we do are, first and foremost, things I love.” Joel Berkowitz talks licences and values.

Hasbro’s Marianne James on why Furby is set to become a force in fashion

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

Mattel’s Ted Wu talks cars, Creations and creative cultures

Ted Wu – VP of Design for Vehicles and Mattel Creations at Mattel – on fuelling creativity, building design teams and working with inventors.

“We wanted to lean into the insight that it just feels good to be bad!”: Inside the making of Clue Conspiracy

Clue Conspiracy inventor Tommy Maranges and Hasbro Gaming’s own Joe Bradford discuss bringing a hidden role twist to the classic title.

Air Toobz inventor Brad Owen on innovation, design challenges and working with Fat Brain

“The simple products are often the toughest to build”: Brad Owen talks Air Toobz.

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