Interviews

Big Potato’s Zoë Ann Lee discusses her tenth anniversary, packaging design – and favourite game!

“Even though some of us hold the title of designer, we’re also encouraged to do a lot of toy engineering”: In conversation with Raymond Guo, Senior Staff Designer, BAIC, at Spin Master.

“We’ve become a kind of love language!”: Steve Starobinsky – Head of Partnerships at Pudgy Penguins – on listening to the brand’s engaged fanbase.

“We’ve achieved things in six months that we thought would take us three years”: In conversation with Rob Trounce, Trade Marketing Manager at Zatu Games.

Dotted Games is celebrating 15 years of LEGO® Ninjago with a new tabletop adventure. We learn more from Head of Studio Birgitte Bülow and Head of Games Jonas Resting-Jeppesen.

Greg Ahearn – CEO & President at The Toy Association – discusses tariffs, inventors and new initaitive, The Toy Desk.

We speak to the inventors of Tickle Me Elmo, Bop It and Furby about the legacies of these iconic products as they each approach their 30th anniversaries.

Damon Nee – Senior Director of Action Figures Design at Mattel – tells us why MotU is a brand designed for fans by fans.

“We were very hesitant about licensing…” Sue Lockey and Katy Rugman talk branded puppets.

“We went to Toy Fair – it turned into something!” Ivan and Brittany Wesley on Anchor Creative’s growth.