Interviews

What should you put in a sell sheet and a sizzle? Hasbro’s Angus Walker shares his thoughts

Angus Walker, Hasbro’s Head of Inventor Relations and External Innovation, on sell sheets and sizzles

Ravensburger’s Christine Meier and Alexander Loehr discuss the development of Play+

“We’ve had to build a design language from scratch.”: Ravensburger’s Alexander Loehr, International Category Director for Infant/Toddler, and Christine Meier, Team Lead Editorial for Infant & Toddler Books, on tackling a new age group for the company.

Designer Chris Priscott on how his popular card game Zuuli found its way to Oink

With Oink set to re-launch Zuuli as Moving Wild, designer Chris Pricott sheds light on the story so far.

Rolling the dice: Jayme Boucher on Roll20’s mission to empower gamers everywhere

Jayme Boucher, Senior Marketing Manager at Roll20, discusses how the company helps gamers craft digital RPG experiences.

“Complexity kills. Simplicity wins.” Florenci Verbon on pitching ideas to him at Educa Borras

What’s the best way to pitch to Educa Borras? Director General Florenci Verbon tells all…

Don’t Bop It, Sling It! KID Group’s Dan Klitsner on being inspired by medieval sausage slinging

“It’s like ax throwing – but with a sausage…” Dan Klitsner Kickstarts KID Group’s latest game!

Serial inventor Richard C. Levy talks about The Anatomy of a Toy and Game Inventor

Process, pitching and people: Richard Levy shares tips from The Toy & Game Inventor’s Handbook.

Steve Rad, founder of Abacus Brands, on why now’s the right time for a Penn & Teller VR magic set

How Penn & Teller’s licensing deal with Abacus Brands uses the magic of Virtual Reality

Fantasy Flight Games’ Danny Schaefer on taking a ‘feelings-first’ approach to designing Star Wars: Unlimited

“What should a Darth Vader card feel like?”: Danny Schaefer – Lead Game Designer on Star Wars: Unlimited – takes us inside the development of Fantasy Flight Games’ new TCG.

LEGO’s Michaela Edgerley Šťovíček and Léa Milson on bringing Peppa Pig into DUPLO

“The characters’ heads are completely new elements!”: LEGO Element Designer Léa Milson and Michaela Edgerley Šťovíček, Head of Product for LEGO DUPLO, take us inside the design process of the new Peppa Pig sets.

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