Interviews

Sound decisions: Sound Engineer Lucie Lux discusses putting effects, voices and music in toys

“No two days are ever the same…” So Sound’s Lucie Lux on the very varied world of sound design!

Fun-Damental Invention’s Gary Pyper shares three “simple” steps to becoming a toy inventor

“The things we make are forged from hard work and love”: Fun-Damental Invention’s Gary Pyper on why making toys is an art.

PAC-MAN meets Quoridor: Hachette’s Rory Kelly on the stunning licensed board game

“It’s a fantastic game and a wonderful collectable…” Rory Kelly on the new PAC-MAN Quoridor

Game designer Rikki Tahta on the importance of boiling concepts down to their essence

Designer Rikki Tahta tells us the stories behind his popular creations like Coup and The Chameleon.

“Every character we design, we design with purpose”: Gerhard Runken – SVP of Brand at Jazwares – talks Squishmallows

Gerhard Runken – Senior Vice President of Brand at Jazwares – takes us inside the toy sensation that is Squishmallows.

BlueSquare’s David Fuhrer on collaboration, innovation and ‘acorn moments’

BlueSquare Innovation’s David Fuhrer discusses AquaDoodle, Nerf Vortex – and his most underrated creation.

Rowena Isotta-Day – Designer and Illustrator at Orchard Toys – on creating the company’s Peter Rabbit collection

Designer and Illustrator Rowena Isotta-Day talks us through the design process behind Orchard Toys’ first licensed collection.

Prolific designer Raf Peeters discusses how he creates so many ideas for SMART Toys and Games

“Many toys make very poor tools to play with…” Product developer Raf Peeters on his incredible output…

Edurino’s Franziska Meyer and Irene Klemm talk education, innovation and play

Franziska Meyer and Irene Klemm discuss the Edurino play experience, combining a digital learning app, real figurines and an ergonomic stylus.

Martin Boudreault – Director of Product Design for MEGA at Mattel – on celebrating an iconic Beatles moment in bricks

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

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