Interviews

Rich Mazel and Jeff Wilcox on the ‘Invent-to-Consumer’ model that fuels All 4 Fun Toys

“We can prove there isn’t just a three-year life cycle for great inventions”: Rich Mazel and Jeff Wilcox on what to expect from All 4 Fun.

Game designer Fabio Lopiano talks Shackleton Base – and why he’s drawn to themes grounded in reality

Fabio Lopiano – co-designer of Shackleton Base – discusses design, creativity and his most underrated creation.

Product Counsel’s Robert Yusim talks ZipString, Nockles – and the key to fruitful collaborations

“Every day is different”: Robert Yusim talks us through the perks of having a diverse client list.

“It felt really innovative!”: Hasbro’s Tanya Thompson and IDEO’s Matt Callahan talk Drop Trivia

Tanya Thompson – Senior Director of Inventor Relations at Hasbro Games – and Matt Callahan – Design Director at IDEO – on the origins of Drop Trivia.

Designer Tomáš Holek on the origins of SETI – and what helps complex games feel intuitive

Tomáš Holek reveals whether theme or mechanics came first for his tabletop strategy title, SETI.

Richard Gill discusses luck, persistence – and why price compression hurts inventors

“The industry has been amazing to me.” Richard Gill on why he’s happy to be back at McGill Associates.

Funko’s Director of Group Licensing & Retail Strategy, Lucy Salisbury, talks music, sport and more

“I’m absolutely loving it!” Lucy Salisbury on Funko’s new strategy – and her own increased remit.

See Jane Fun’s Jane Bredemus on creating crafts designed for play, not display

Inventor Jane Bredemus talks putty products, Sticker Stackers and her kid-centric approach to design.

Hasbro’s Evan Brooks takes us inside the design process on TRANSFORMERS – and reveals his most underrated creation!

Hasbro’s Evan Brooks – Product Designer on the TRANSFORMERS team – talks design, innovation and what makes the brand unique.

Moodles creator Joanna Paul and LoCoco Licensing’s Peter LoCoco on building the brand beyond toys

“It has an incredible opportunity; it’s about finding the people who believe in it”: Joanna Paul and Peter LoCoco on the Moodles story so far.

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