Interviews

The Upside Agency’s Jaime Wolanski reveals the surprising truth about getting games into Target

Jaime Wolanski on why getting games to retail has dramatically changed in the past few years…

Rebecca Atkinson on the origins of Mixmups – and the show’s brand potential

“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.

April Mitchell and Carine Rosalia talk us through their first inventor collaboration: Am I a Dirtbag?

Inventors April Mitchell and Carine Rosalia discuss the key to successful collaborations – and the origins of their new party game.

Asmodee’s Birgitte Bülow on why Monkey Palace was the perfect title to launch Dotted Games – a studio dedicated to LEGO board games

Birgitte Bülow – CEO at BEZZERWIZZER and Leader of Dotted Games at Asmodee – on why the new studio will be looking to inventors for LEGO game ideas.

LEGO’s Jaume Fabregat on why the time is right for LEGO to return to board games

“Our goal was to make a board game where players enjoy the endless possibilities the LEGO system”: Jaume Fabregat, Board Games Lead at LEGO Publishing, talks Monkey Palace.

The Toy Association President Greg Ahearn on connecting, celebrating and growing the industry’s creative community

“We have to be a conduit for innovation”: The Toy Association’s Greg Ahearn discusses LA, creativity and the recent merger with Mary Couzin’s People of Play.

Ravensburger’s Ryan Miller on what goes into crafting new sets for Disney Lorcana

“We don’t want every set to introduce new mechanics…”: Disney Lorcana co-designer and Senior Brand Manager Ryan Miller talks fresh takes, deep cuts and Shimmering Skies.

BTHA’s Roland Earl and Rebecca Deeming-Mitchell on inventor engagement, industry evolutions and London Toy Fair 2025

The British Toy & Hobby Association’s Roland Earl – Director General – and Rebecca Deeming – Senior Communications & Event Manager – on why inventors should come to Toy Fair.

As Gibsons brings back Dingbats, the inventor’s children recall their dad’s incredible career

Dingbats, cartoon strips, Sudoku Cubes and more: the amazing mind of Paul Sellers.

James Yuen takes us inside the development of HTI’s latest Teamsterz range of vehicles, playsets and tracks

“Good design doesn’t have to be expensive!”: Designer James Yuen discusses his work on HTI’s Teamsterz line, including the Beast Machines Pirate Ship.

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