Opinions

Tami Murphy – Marketing and Account Manager at GPI – shines a spotlight on the resilience of our industry in the wake of a seemingly never-ending stream of challenges.

Making Things’ Founder Fi Murray looks at the benefits of writing ‘dream reviews’ for concepts at the start of the creative process.

Gallium Ventures’ Heather Delaney looks at what the metaverse means to toy and game designers – and its potential to re-energise the ideation process.

Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.

Toy and Game School’s Adam Borton looks at how different types of toys and games are more suited to different times of the year.

Toy and Game School’s Adam Borton puts a spotlight on TV moments – and how they can help sizzle videos soar and adverts sell.

Toy and Game School’s Adam Borton looks at why some ideas soar while others get passed on.

Deej Johnson, co-author of The Snakes & Ladders of Creative Thinking, on why creativity needs limits

Wynne-Jones IP’s Victor Caddy provides a reminder of what you need to do to register UK trade mark and design applications before this month’s deadline.

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new play experiences.