Creative consultant Deej Johnson on why bad brainstorming doesn’t work – and what to do instead

For many creatives, brainstorming looks great – but ultimately wastes time! In this book extract, author Deej Johnson explains why…

How to get a job making toys and games

Toy and Game School’s Adam Borton shines a spotlight on how to build a career in design, looking at some of the key skills needed to succeed.

What happens if I push that?

Timberkits Director Sarah Reast looks at why children remain fascinated by mechanisms – and how parents and toy firms have a role in helping to foster that natural curiosity and inventiveness.

License to thrill: How to make brands soar in toys and games

Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.

Industry legends Richard C. Levy and Ronald O. Weingartner on how to pitch ideas

Want great pitching advice? Richard C. Levy and Ronald O. Weingartner offer their top tips

How much to budget for equipment?

Toy and Game School’s Adam Borton looks at some of the key tools inventors need to create toy and game prototypes, and how you can create on a range of budgets.

Looms and Quilts

TinkerTini’s Trina McFarland looks at the many initiatives and services out there providing companies with access to inventors and outside ideas… And why a combination of them holds the key to successful external outreach.

Covid-19, E-Commerce and the Toy Industry

No one quite imagined 2020 to be the year it has been. Si digital’s Steven Piper looks at why it’s important to recognise the cultural shift that’s taken place and identify new opportunities.

Why won’t anyone license my toy or game?

Toy and Game School’s Adam Borton looks at some of the key things to consider when trying to license a toy or game, including prototyping, communication and dealing with feedback.

The New Normal

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

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