Hasbro launches adult-focused Blooms by Play-Doh range

Hasbro has launched Blooms by Play-Doh – a Play-Doh line designed specifically for adults.

A collaboration between invention studio IDEO and the Play-Doh team at Hasbro, Blooms reimagines the Play-Doh experience as ‘an elevated way to craft realistic floral arrangements’.

“The Play-Doh brand has always been about the limitless possibilities of imagination – that feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro.

“Blooms by Play-Doh serves that need, offering a more elevated, hands-on way to slow down, get lost in the process and create something beautiful you can enjoy long after you’ve made it.”

Each Blooms by Play-Doh kit guides users through creating lifelike flowers, from shaping individual petals to arranging a finished bouquet. Once complete, creations can be preserved and displayed. A key innovation is the inclusion of a specially formulated finishing spray, which helps maintain the structure of the flowers over time so arrangements can be enjoyed for months.

Starting at $24.99, Blooms by Play-Doh kits in a range of sizes and styles are now available at Amazon, Target and Walmart. Select items from the line will also be live on TikTok Shop on July 16th, marking the Play-Doh brand’s first product debut on the platform.

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