Hasbro

The game sees players try to follow Buzz Lightyear’s commands as he tells them to bop his head, twist his arm, or pull his feet in different combinations.

Pitched as a ‘Gen Z and Gen Alpha take on Monopoly’, the game sees players buy properties and collect brainrot chips to earn billions.

“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.

Tim Kilpin, Hasbro’s President of Toys, Board Games, Licensing and Entertainment, on recent highlights – and things to get excited about.

“This is more than a café – it’s a full journey through one of the most popular games of all time,” said Derek Berry, President of Experiences at Bucket Listers.

The Transformers: The Movie: The Soundtrack: The Reformatted Edition features 10 re-recorded, reimagined tracks from the film.

“Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar – a destination where fans can step into the world of Monopoly, enjoy an exceptional meal, and make lasting memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro.

“Hosting the first fixed Transformers attraction in Brazil is a dream come true,” said Gustavo Mandelli and Eduardo Sonda of Dream Cars Automóveis e Eventos.

“Our goal with Ultimate Grogu was to make fans feel like he’s truly part of their world,” said Adam Biehl, Head of Disney Action Brands at Hasbro.

Clue: Mystery at the Mansion is a portable, actor-led experience that can be brought directly into a client’s chosen venue.