American Dream readies The Gameroom Powered by Hasbro

“Whether it’s a round of laser tag at the G.I. JOE Battle Station or drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom,” said Bryan Gaus, Senior Vice President and General Manager of American Dream.

Hasbro debuts Hydro Pods, a new line of water-powered battling toys

Hydro Pods is the result of a collaboration between London-based invention studio Seven Towns and the Hasbro design team.

Hasbro Pulse debuts Star Wars Mos Eisley Cantina HasLab project

The project will run on Hasbro Pulse until July 8th and needs 8,000 backers to fund the base offering.

Hasbro launches NERF N SERIES blasters and N1 darts

The NERF N SERIES blaster range includes the Infinite, Pinpoint, Agility, Ward and Gear Up pack.

Hasbro marks 40 years of Pound Puppies with Loungefly collection

The collection includes a backpack with a front zipped pocket resembling a chocolate brown Pound Puppy.

Hasbro and Kingsmen Xperience ready Planet Playskool immersive play centre

“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

Stuart Grant on what makes a brand appealing to The Entertainer

The Entertainer’s Stuart Grant talks Peppa Pig, innovation and the advice he’d give to inventors.

Hasbro teams with Denkriesen to bring Arschmallows to the US

A hit in Germany, Arschmallows is a card game that combines light strategy, memory and marshmallow butts.

Hasbro and Secret Location launch Lite-Brite experience in Las Vegas

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

Hasbro teams with Beauty Creations Cosmetics for My Little Pony collection

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

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