Moose Toys named master toy partner for BeddyByes

Thunderbird Distribution and Thunderbird Brands have appointed Moose Toys the global master toy partner for BeddyByes, a pre-school show produced by JAM Media.

Under the licensing agreement, Moose Toys will produce a multi-category pre-school toy line including figures, plush, wood toys, playsets, vehicles, role play, musical toy instruments, and more.

The animated series airs on CBeebies and other international platforms, and will premiere on Disney+ and Disney Jr. in the US this year.

The first range of products will launch in the UK in Fall 2026, with toys on retail shelves in the US in Spring 2027. Subsequent rollout to Moose’s global markets will follow as the series launches in additional countries.

“We are looking forward to having Moose Toys, one of the leading toy innovators in the world, as a strategic partner for this one-of-a-kind series,” said Thunderbird President of Global Distribution & Consumer Products, Richard Goldsmith.

“We believe that BeddyByes is uniquely positioned for licensing across multiple categories as it taps into an incredible opportunity to build a sleeptime brand for parents and young children. With a reputation for creating innovative and widely successful toys, Moose Toys will be a key partner in establishing BeddyByes as a beloved global brand.”

Hollie Holmes, Vice President of Global Licensing at Moose Toys, added: “Moose is a category leader in licensed preschool toys. Our collaboration with Thunderbird and JAM Media on a new line of BeddyByes toys is going to make dreams come true for all fans – kids and their parents – of the animated series.

“The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way. In addition to traditional play pattern toys, many others are designed to work hand-in-hand with the series to help families build joyful, consistent daily routines.”

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