IDEO’s Michelle Lee talks Twister Air, creativity and the power of play

“Play lets us dream about what the future could be. Only after we see it, can we make it real”: Michelle Lee – Partner & Managing Director of IDEO’s Play Lab – on how play can change the world.

IDEO Play Lab Founder Brendan Boyle joins Fuse

“I look forward to bringing my passion for design-thinking, play and working closely with such a talented team to supercharge our success even further,” said Boyle.

IDEO brings AR to Twister in Hasbro’s Twister Air

“This new version of Twister will surely give players of all ages an exciting new, music-inspired experience to make memories from,” said Adam Biehl, SVP & General Manager, Hasbro Gaming.

Be a Hurdler: Do More with Less!

Brendan Boyle, Partner at IDEO and Founder of the IDEO Play Lab, looks at the roles designers inhabit… And why the toy industry needs Hurdlers!

Our top 10 most read articles of 2022

Our chat with IDEO’s Josh Finkle was our most read interview of 2022.

IDEO’s Josh Finkle on collaboration, creativity and the power of Post-its

Josh Finkle tells us about his route into toy invention – and we discuss what keeps IDEO at the top of its game.

Jazwares’ Naomi Brugnatelli on why there’s never been a better time to be an inventor

We caught up with Naomi to find out more about how she got her start in the world of toy and games, her new role at Jazwares and why she feels there’s never been a better time to be an inventor.

GALLERY: Check out the snaps from this year’s Play Creators Festival

This year’s Play Creators Festival took place earlier this week, uniting the toy and game design world for two days of conferences, awards and pitching.

IDEO’s Brendan Boyle to talk ‘From Play to Innovation’ at Toy and Game Design Conference

Boyle will be talking about the importance of play-based behaviours for creating a more innovative company culture.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.