IDEO Play Lab Founder Brendan Boyle joins Fuse

World renowned toy and game invention house Fuse London have welcomed Brendan Boyle to its team.

Boyle has a wealth of experience and success in the toy inventing community, most recently with IDEO’s Play lab where he was a founding partner for over 20 years.

“I couldn’t be more excited to join Fuse,” said Boyle, adding: “I look forward to bringing my passion for design-thinking, play and working closely with such a talented team to supercharge our success even further.”

Fuse’s Kev Gillon added: “Brendan is a fantastic addition to our world class team and will help us strengthen relations with key brands and companies here in the US.”

Fuse London boasts offices in its London HQ and Los Angeles, USA.

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