Hasbro partners with Nintendo for Legend of Zelda toys

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.

“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.

The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.

“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

Olivia will be working across Games and Fisher-Price/Preschool products.

“The Play-Doh brand has always been about the limitless possibilities of imagination – and that feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro.