Nintendo

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

“Super Mario has been loved by generations, just like Little People,” said Brian Fitzharris, Senior Vice President & General Manager at Fisher-Price.

“Partnering with Nintendo allows us to take the timeless creativity of the Mushroom Kingdom and reimagine it through Toomies’ playful preschool lens,” said Morgan Weyl, MD of Licensing & Global Development at TOMY.

“Our fans have been asking for a LEGO set based on The Legend of Zelda series for a while!” said LEGO Designer Wes Talbott.

As the co-founder of Open 2 Design, Matt Burtonwood is the brains behind a number of popular products. Recently, he and his business partner began pitching their own ideas, including the much-celebrated Rubik’s Cage.

The set will include a controller with a connecting cable and plug and even an opening slot for the Game Pak with a locking feature.

Since Interplay UK is driven by teamwork, it’s only appropriate that we caught up with Product Development Manager Warren Jacobs AND Lead Product Designer Tammy Southgate.

We caught up with Jonathan Bennink, design manager at The LEGO Group, to learn more about what went into giving the iconic moustachioed plumber a LEGO makeover.

“By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids,” said LEGO’s Julia Goldin.

Game-changer or an overpriced gimmick? We asked the toy and game design community for their thoughts on the new Nintendo Labo.