Zuru’s Starbox collectibles brings together “elevated design, strong storytelling and trend-led play patterns”

Zuru has launched Starbox – a new premium brand focused on ‘elevated, design-led’ blind box collectibles.

“Consumers are increasingly looking for collectibles that go beyond the traditional blind box experience, and want to see greater emphasis on creativity, customisation and self-expression,” said Will Collinson, General Manager for Zuru UK & Europe.

“Starbox has been developed to bring together elevated design, strong storytelling and trend-led play patterns, while maintaining value and affordability, in a way that appeals to the rapidly growing kidult market.

“This is just the beginning of Starbox, with additional launches, collaborations and formats already in development to expand its presence and drive innovation within the collectibles category.”

Nook Nooks by Starbox is a series of detailed miniature worlds, featuring collectible creatures housed inside LED light-up themed homes, while Sad Baby by Starbox is collection of mini figurines, each with big eyes and ‘even bigger feelings’. Sad Baby Animals spans nine designs, including one super rare 1-in-128 figurine, while the Sad Baby Care Bears Keychains features teary-eyed characters styled in Care Bears outfits.

Finally, MINNEE by Starbox combines fashion and mystery in a collectible blind box, with each surprise reveal including a poseable fashion doll alongside multiple outfits and accessories.

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