CrunchLabs range will “flip the STEM toy space on its head”, says Moose Toys

Moose Toys has detailed its CrunchLabs toy line – a range it believes will “flip the STEM toy space on its head.”

Available this summer and developed in partnership with CrunchLabs’ Mark Rober, the line is designed to ‘instill confidence, spark curiosity and unlock problem-solving skills’.

“The CrunchLabs line by Mark Rober and Moose Toys is going to flip the STEM toy space on its head,” said Rob Wolf, Vice President of Global Marketing at Moose Toys.

“Traditionally STEM toys are purchased by parents for their kids. With CrunchLabs, we want kids’ enthusiasm around the products to fuel the brand’s trajectory to new heights. We’re bringing the most innovative toys to the market, led by Mark Rober – one of the most well-trusted, highly entertaining, scientific minds in the world. Supercharged by Mark’s global reach across YouTube, Netflix, and Samsung, this won’t just be a product launch; it will be a game-changer for STEM and toys in general.”

Mark Rober, Founder of CrunchLabs, added: “I love seeing science click for kids, so combining that with Moose’s innovation is magic. These toys are engineered to deliver huge, blow-your-mind, ‘wait, that’s how it works’ moments.

“Each toy will have a dedicated video from me showing the science behind how it works. Not only do you get the coolest toy, you actually learn the engineering behind it. I’ve always believed STEM toys could be way better, and our CrunchLabs line is what I always wanted when I was a kid.”

The extensive range includes at-home versions of Rober’s most iconic experiments, including Elephant Toothpaste Blast and the Egg Drop Challenge. The line also includes The Crunchinator, the Hover Ring Blaster and a Squirrel Dash game.

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