PhatMojo to launch Steal a Brainrot toys later this year

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro.

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.

“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.

The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.

“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

Olivia will be working across Games and Fisher-Price/Preschool products.