Will Collinson

“Consumers are increasingly looking for collectibles that go beyond the traditional blind box experience,” said Will Collinson, General Manager for Zuru UK & Europe.

“For the first time, we’re not just replicating real-world products in miniature, we’re recreating the experience,” said Will Collinson, General Manager of Zuru UK & Europe.

“Plush is a core category for our business and Hug-A-Lumps is just getting started,” said Will Collinson, General Manager of Zuru UK & Europe.