Abacus Brands launches Barbie Magic Style Studio

Abacus Brands has partnered with Mattel to launch the Barbie Magic Style Studio.

Developed in partnership with Holotoys, Barbie Magic Style Studio allows kids to create custom looks using magnetic fashion pieces before watching Barbie come to life on a virtual runway wearing the outfit they designed. As kids change Barbie’s outfit in real life, the digital version updates instantly.

Beyond the runway, kids can place Barbie into their own environment through augmented reality, capture photos together, and continue the fun through interactive storytelling.

The product launched exclusively on TikTok Shop for early access on July 1st, and is now available for pre-order with delivery on August 1st.

“The way kids play is evolving and the world’s most iconic brands have an opportunity to evolve with them,” said Steve Rad, Founder and CEO of Abacus Brands.

“Barbie has inspired generations and we’re excited to build on that legacy by creating an experience that brings hands-on experiences and technology together in an entirely new way.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Vietnamese game design contest – Road to Essen – returns for its second edition

The winner will receive full sponsorship to showcase their game at SPIEL Essen 2027 in Germany.

First UK Gundam store opens in London

“The opening of our permanent Gundam Base Store in the UK represents the strength and heritage of the Gundam brand, as well as the wider growth of anime as a whole,” said Kazu Kojima, Commercial Director at Bandai Toy & Hobby UK.

LEGO and Paramount debut LEGO Icons SpongeBob SquarePants: Bikini Bottom building set

The 1,794 piece set includes Bikini Bottom’s most recognisable landmarks.

Jones Soda Co. celebrates 30th anniversary with latest Crayola collaboration

“This collaboration represents the type of authentic partnership we believe can create meaningful brand momentum,” said Scott Harvey, Chief Executive Officer of Jones Soda Co.

Olivia DeLorenzo joins Inventor Relations team at Mattel

Olivia will be working across Games and Fisher-Price/Preschool products.

Hasbro launches adult-focused Blooms by Play-Doh range

“The Play-Doh brand has always been about the limitless possibilities of imagination – and that feeling doesn’t fade as you grow up, it evolves,” said Brian Baker, Senior Vice President, Play-Doh at Hasbro.