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“Categories and Take Cat were an absolute hit at UK Games Expo,” said Lauren Haywood-Law, Game Designer at Gibsons.

“We’ve crafted an experience that throws players right into the heart of a MrBeast challenge, full of high-pressure competition and unpredictable moments that will keep everyone on the edge of their seats,” said Ben Krenz, Global General Manager, Games at Moose Toys.

Pitched as a ‘Gen Z and Gen Alpha take on Monopoly’, the game sees players buy properties and collect brainrot chips to earn billions.

“From our earliest conversations with the Hugimals team, there was clear alignment in how our brands approach emotional connection and thoughtful product design,” said Karen Branson, Chief Commercial Officer at Relatable.

“Blinds were the missing piece of our TUBBZ collection, and we have been working on these for a few years,” said Jack Fox, Sales & Marketing Director at Rubber Road.

“Unlike prior tournaments, we’re seeing a wider ecosystem of soccer-inspired products gaining traction and reflecting deeper engagement across age groups and product types,” said Frédérique Tutt, Global Toys Industry Advisor at Circana.

“Bringing Can You Solve Me? to the US market was a clear choice for us, as it delivers daily brain-teasing fun in a format that’s simple to pick up, challenging, and keeps players coming back,” said Jeff Jackson, Executive Vice President at Fat Brain Toys.

“Innovation is one of Moose’s greatest strengths, and we will vigorously defend it,” said Ronnie Frankowski, CEO of Moose Toys.

“We are focused on evolving tonies into a global icon, with ambition and commitment,” said Tobias Wann, CEO of tonies.

“NFL Ballers is built for the way fans collect today – instantly recognisable stars, real chase mechanics, and a price point that keeps the thrill of the pull within reach,” said Chloe McKenzie, Global Marketing Director Zuru.