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“The speakers we’ve lined up for this year’s conference include some of the brightest minds from a variety of influential spaces,” said Kim Boyd, President, Global Brands and Franchise Management at Hasbro.

“We will deliver extraordinary products that encapsulate the enchanting spirit and magic of the franchise in every detail,” said André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products.

“The excuse that’s been hounding teachers for generations is so timelessly ridiculous, we just had to turn it into a game,” said Craig Hendrickson, SVP Product Development at University Game.

Azurite Sea sees characters from Disney’s Big Hero 6 join Disney Locana for the first time.

“The Netflix Gift Box is not just a product; it’s an experience that brings the most beloved stories into the homes of fans,” said Ryan Kravontka, Head of Global Marketing at YuMe Toys.

“This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters,” said Julie Kekwick, Head of Licensing for BBC Studios UK & EMEA.

“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs,” said Matt Edmondson, Co-Founder of Format Games.

“This partnership aims to inspire creativity and inclusivity,” said Pharrell.

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

“Starting with Social Ladder and Too Far, the Sidemen look to create a family of outrageously social games, each with their own unique personality,” said Harry North, Brand Manager at Hot House Games.