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“We were delighted with the response to our new Qubitunes games when we showcased them in New York earlier this year,” said Yusuf Beyaz, CEO of Qubs.

“Our goal with Ultimate Grogu was to make fans feel like he’s truly part of their world,” said Adam Biehl, Head of Disney Action Brands at Hasbro.

“Horses were John’s passion, and of course another of his great passions was bringing joy to children through toys,” said Barry Hughes, Managing Director at Golden Bear Toys.

“One of the biggest challenges was turning a real-time game into something turn-based without losing its energy,” said designer David Gordon.

Alex Gomez, VP, Licensing & Partnerships of SEGA of America, Inc, said: “We feel that this is a building experience that captures both SEGA’s heritage of gaming and the playful creativity of LEGO play.

Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”

“We’ve combined premium design with accessible pricing to create something that can scale – both commercially and creatively,” said Gary Wadhwani, Co-Founder of Craft Buddy.

Across the stands, visitors can expect hands-on demos of more than 160 games.

“Renewing our agreement with Feld Entertainment allows us to keep building on the momentum we’ve created together, empowering kids to reenact the excitement, perform the stunts and be part of the action,” said Doug Wadleigh, Spin Master’s President of Toys.

“Our intention is clear: restore the brand to the prominence it deserves, develop extensions and new entries in the Gutter Games universe, and further strengthen a portfolio that is already one of the most dynamic in the global board game industry,” said Romain Chemière de Carné, President and Founder of SAVANA.