Hasbro’s Dan Luther, Mattel’s Tara McGrath, Seven Towns’ Jacques Priestner and DesignbyTouch’s Matt Gouveia to discuss The Future of Play at Play Creators Conference 2026

All three will try to convince the host – Mojo Nation’s Deej Johnson – that their industry pet hate deserves consigning to Room 101…

Chris Catton – Interactive Product Owner at The LEGO Group – will discuss how one of the industry’s major players is reimagining interactive play for a new generation.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 24th.

The panel will explore the factors that dictate whether inventors choose to license concepts or bring it to market themselves – and the trade-offs involved in both.

The ’20 Questions’ session – inspired by the company’s best-selling secret-topic game – will see Bob discuss his biggest hits, favourite flops and approach to assessing – and coming up with – ideas.

The session will look at how emotional connections shape IP development, product ideation and concept selection, creating value-driven consumer experiences.