Bananagrams’ Rena Nathanson, Big Potato’s James Vaughan and The Op Games’ Tony Serebriany join Toy Room 101 panel at Play Creators Conference 2026

The group will discuss the trends, consumer shifts, technologies and innovation opportunities set to shape the future of play.

Chris Catton – Interactive Product Owner at The LEGO Group – will discuss how one of the industry’s major players is reimagining interactive play for a new generation.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 24th.

The panel will explore the factors that dictate whether inventors choose to license concepts or bring it to market themselves – and the trade-offs involved in both.

The ’20 Questions’ session – inspired by the company’s best-selling secret-topic game – will see Bob discuss his biggest hits, favourite flops and approach to assessing – and coming up with – ideas.

The session will look at how emotional connections shape IP development, product ideation and concept selection, creating value-driven consumer experiences.